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email marketing Archives - Page 6 of 6 - Remarkety

Online Shopping Trends Reveal Best Days and Times to Email Customers

By eCommerce Case Studies, Email Marketing

We just finished a comprehensive study on the best days and times to email customers based on purchase rate. In other words, we looked at the online shopping trends of hundreds of thousands of shoppers to determine the best time your eCommerce shop should be communicating with customers.

Best Days and Times to Email Customers Infographic

Now, you might be thinking,there are already hundreds of articles about the best days and times to email customers. And these studies present you with the exact days and times for sending successful email campaigns.

There’s a problem with these studies. Read More

Use these new email reporting tools to boost sales

By Email Marketing, News

If you consider yourself a “numbers” person, we’ve got something for you. Our latest email reporting tools make it easier than ever to see how your email campaigns are performing.

Numbers Brain Mind

Imagine you’re a small or medium-sized eCommerce business owner or marketer. This probably isn’t too hard considering you are reading this blog post.

Anyways, let’s get back to imagining that you are trying to understand how your email marketing campaigns are performing. What are the important metrics you should be tracking? Moreover, how can you ensure the tracking is authentic? Read More

3 tools used by every smart eCommerce business

By eCommerce Case Studies, Email Marketing

Starting an ecommerce business is tough, but running a successful, long-lasting one is even tougher. The marketplace is flooded, both with small competitors and also the big dogs (Amazon, Ali Baba, Ebay, etc) who have the resources and money to spend on marketing, customer acquisition and website testing on a daily basis.

blog post image of small business owner

This can make it feel impossible for a small business to compete. In this short article I will talk about what separates the winners from the “less successful” online businesses and what you should do to in order to be on the winning side. Read More

Don’t treat all your customers the same – how to provide preferential treatment to top customers

By Email Marketing, How To Guides

Ecommerce merchants try their best to offer the best shopping experience to all their customers. After all, getting them to register or purchase a product may have cost them a significant amount of money. So, they want to make sure each and every customer receives the best treatment and is incentivized to purchase more.

2e1ax_rt_chapelco_entry_Remarkety-prefered-clients

However, not all customers are the same. Some will make small purchases for a variety of reasons – maybe because they have limited budgets, they are afraid to make large purchases on the web, or they just don’t need more things to buy. While there are other customers that make big purchases or a lot of small ones (which accumulate to a large amount). Do you think both types of customers should be treated in the same manner? Read More