email marketing Archives - Page 5 of 6

Nov 17 2016

5 Ways to Improve eCommerce Email Marketing

By Kim Cohen Email Marketing, How To Guides

As online merchants we’re constantly looking for ways to improve the user experience and push the good ol’ conversion gauge up. One of the best ways to get that done is by improving your eCommerce email marketing user experience. So I must ask, how many emails are you sending out to your customers each week? 1? 5? 50? Does it matter?

For eCommerce store owners and managers, what matters isn’t how many emails are going out the door each week, it’s how many customers are coming in. Quantity is not inclusive of conversions—it’s the quality, consistency, CTA and creativeness of emails that will yield positive revenue streams.

Nov 14 2016

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3 Reasons Why You Should Upgrade Your eCommerce Email Marketing Solution

By Kim Cohen Email Marketing

Frequent and consistent email marketing is the quickest, most direct way to reach your audience and they can be purposed for infinite reactions. Emails are a staple for businesses big and small, largest among them eCommerce websites.

But an email is not a standard of marketing: it’s merely a medium. All emails are not created equal. To the point, sending general newsletters to eCommerce customers as a way to drive sales isn’t as effective as communicating through an eCommerce email marketing platform.

Nov 08 2016

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Black Friday and Cyber Monday Conquered Like a Pro

By Kim Cohen Email Marketing, How To Guides

Not so many years ago, Black Friday and Cyber Monday were the undisputed single-day sales leaders in the world of ecommerce. Over the past few years, however, revenue has dropped on these days, leaving opportunity for sales where once they were a guarantee.

This downward trend has opened the door for better ecommerce email marketing, giving savvy marketers a way to bolster their sales while the competition struggles. Sending out an email packed with discounts and coupons just doesn’t cut it anymore, though—to create the perception of true value on your ecommerce, you’ll need to take your Black Friday and Cyber Monday emails to a whole new level. Read More

Nov 07 2016

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Email Personalization – Let the Data Do the Work

By Kim Cohen Email Marketing, How To Guides

The more you know about someone, the easier it is to talk to them. As you get to know someone’s likes and dislikes, habits and preferences, needs and wants, you can begin to provide them with answers, suggestions and solutions that are a best fit for them. This is modern email personalization in a nutshell!

Where the goal was once to create a deal or an offer so good it prompted people to buy, today’s email personalization is more about understanding people, to bring them what they want and need, versus just something that’s appealing. The way to do this is with data. By speaking directly to someone in a specific sense, you’re able to make a connection that more often than not results in a positive reaction—be it a click, sale or something else.

Jul 10 2016

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Browse Abandonment Best Practices

By Alon Men Email Marketing, Uncategorized

A few months ago we have added the possibility to create Browse Abandonment campaigns and we are already seeing some exciting results.

browse abandonment emails

Over 30% of our customers have used this feature and a large percentage were able to convert browsers into shoppers. We made it super easy to send browse abandonment emails shortly after a customer leaves the website. Based on the aggregated data from clients, we have put together some tips and best practices for creating effective browse abandonment email campaigns. Read More

Apr 12 2016

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New Stuff You Can Do With Remarkety

By Max Katsarelas Email Marketing, News

You probably already know we have a new template editor, but there’s even more shiny new toys for you inside Remarkety. If you don’t know a lick about our new email editor, read about that here. new email features in Remarkety

First of all, thanks for all the emails and calls suggesting new features and tools. We use your feedback to guide the features we add so keep the suggestions coming.

Dec 01 2015

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How to Make the Most of Cyber Week….After Cyber Week

By Max Katsarelas eCommerce Case Studies, Email Marketing

You’ve been crazy busy, haven’t you? We get it – between Black Friday, Cyber Week and pretty much the entire month of December, you’re slammed. Increase Retention After Cyber Week and Black Friday There’s a bright spot to all of this. You’re making sales. Lots of sales. Read More

Nov 19 2015

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Labor Day Email Marketing Tips

By Maddy Keith eCommerce Case Studies, Email Marketing

There are few things Americans enjoy more than barbecues, holiday weekends, parades and barbecuing after parades on holiday weekends. One of those things is buying stuff. Email_Marketing_Tips_Labor_Day_Weekend With Labor Day Weekend coming up (Friday, September 4th – Monday, September 7th), it’s definitely time to start thinking about your email marketing plan.