After the holiday season is over, your list of email subscribers should be booming. From Thanksgiving to Black Friday, Cyber Monday to Christmas and beyond to the upcoming New Year’s Eve, customers have every reason to add their names to your marketing list, with the expectation of getting worthwhile emails about sales, products and promotions.
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It’s not hard to tell the difference between great newsletters or marketing emails and a poorly designed one. Great emails have all of the same traits: a personal tone, convenient calls to action, a message that’s on-point and, of course, a design that’s appealing to the reader.
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Clicks are a phenomenal benchmark when it comes to measuring the effectiveness of your email. Sure, it’s easy to look at opens as a data point for how many people see your message, however, clicks are a true indicator of just how effective that message was in getting people to act. You could say that email click rates data is a direct representation of your call to action.
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Outside of driving traffic to your site as a main focus for the eCommerce manager, there are certain things you want visitors to accomplish once they visit your eCommerce site.
There’s no overstating the importance of an effective email marketing presence for your fashion eCommerce store. But, just because you’re sending regular emails to your faithful customers doesn’t mean they’re always hitting the mark.
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Apparel and fashion eCommerce is prolific, to say the least. In 2015 alone, apparel, footwear and fashion accessories accounted for roughly ~$59B in eCommerce revenue! It’s safe to say that people prefer the convenience of shopping for apparel online.
Email is one of the most effective direct channels of communication with your customers. Unfortunately, it also has the downfall of being completely invalidated if your recipients never open the message! This makes the point of the “open rate” the single most critical moment in any eCommerce email campaign.
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Driving Traffic to your Website and Increasing Subscriber Lists
There are certain things you want visitors to accomplish when they visit your eCommerce website. The big goal is obviously to create a new customer, but it’s far from the only objective. In fact, you can think of every customer visit as a report card with several key goals—the more you’re able to check off, the better job your website is doing when it comes to measuring success. Read More
To coupon or not to coupon. That’s the question every eCommerce manager faces, and it always seems like a simple solution to generating conversions: should you offer customers a coupon code or not?
More often than not, store owners and managers will say “yes” and offer customers a discount when they’re trying to push sales. And while it’s almost guaranteed that this will boost conversions, it’s important to understand the ramifications of resorting to a coupon code. Read More
In email marketing, no matter what you’re doing, the most important first question to ask yourself is why you’re doing it. Having a goal, objective or refined sense of purpose means focusing your efforts in a way that yields results—instead of casting a net in any general direction.
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