Skip to main content
Tag

email marketing Archives - Page 3 of 6 - Remarkety

Why Does Email Marketing Succeed Where Other Marketing Methods Fail?

By Email Marketing, How To Guides

email marketingAs an email marketing automation platform we are strong advocates of the strength of email marketing but we are fully aware that not everyone is as convinced as we are that email is the way to go. In the very far past, Email marketing previously had a poor reputation, it was perceived as a last-ditch attempt to directly target recipients with sales messages, often discarded as pure Spam. Emails marketing in recent years has undergone a complete transformation and has made a spectacular come-back. Email marketing has revolutionized the way eCommerce companies communicate with potential and existing customers and is hailed more often than not as one of the top revenue drivers for any eCommerce site.

Read More

3 Email Marketing Campaigns that Work

By Email Marketing, How To Guides

email marketingEmail marketing is an ongoing task.  It’s not uncommon to find a person in the marketing department who wears several different hats or crowns and one of them being “king or queen of all things email marketing.” Everybody needs a little help here and there, so, in order to help you focus on your tasks and streamline a few campaigns here are here are 3 easy-to-use and launch (classic) campaigns that are guaranteed to make a positive affect on your conversion rates.

Read More

8 Email Marketing Pitfalls to Avoid

By Email Marketing, How To Guides

8 email marketing pitfalls to avoidStarting out in the email marketing field can be daunting and there are many common errors made that you need to avoid. Think of this scenario,  you’ve created your email, you think it looks and reads perfectly, but what happened? Only 3.1% of people have opened your email. Shock, horror, your email campaign has just fallen way below the 16.92% industry average. What went wrong?

Read More

Remarkety Responsive Design Tip: Design with All Screens in Mind

By Uncategorized

responsive designThese days, it’s not uncommon for someone to own a laptop, a smartphone and a tablet all at once. Moreover, it’s especially not uncommon for a single person to use all of these different devices throughout the day! Some people even go beyond this, with multiple phones and computers at their disposal. Needless to say, our eyes are on quite a few different devices at any given time, but mostly on our mobile devices.

Read More

Customer Segmentation Through Email Marketing

By Email Marketing, How To Guides

segmentation with purposeThere’s no doubting the power of Remarkety’s ability to help you segment your customers into marketable groups! Being able to quickly target every shopper who placed an order in the last 30 days or those with average order totals over $X is an incredible tool to ensure you’re marketing smartly. But, like any source of supreme power, it’s important to understand where your limits are and how to best manage your capabilities.

Read More