eCommerce stores have already come to the wise conclusion that email marketing is a must for their marketing success, but how do you ensure that your email recipients are quality leads? The answer lies in the double opt-in approach.
A double opt-in is a super important tool for any eCommerce site for a number of reasons. In this article we are going to discuss what double opt-in means for you and your business.
Holidays are some of the busiest shopping times of the year. This is why you need to boost the power of your holiday marketing campaigns without delay. Once you do that, you will be able to generate even more leads and increase your company’s revenue in no time. This is the ultimate guide to holiday email marketing. Read on to learn more…
Even though your email list is big, it is not efficient. You are emailing everyone on the list without caring for their age, geography, interests, or purchase history. If you use a segment of your list and target specific audiences then you will be able to cater your content to that audience and vastly increase your sales.
People are often asking me the question: what is the difference between newsletters and email marketing. Many people think that they are the same but they are mistaken. In this article I am going to explain the difference between the two, but before I get started I want to ask you; hаvе уоu bееn ‘оn thе fence’ аbоut ѕtаrtіng аn еmаіl nеwѕlеttеr? If the answer is yes, then you really need to read on and find out the 5 top reasons whу email newsletters succeed.
Read MoreWe’ve all heard by now the effects that email segmentation can have on an online business. But what about businesses that sell products to other businesses? What if you have a long list of people that are business owners, or marketers, or CEO’s of corporations? You might think to yourself why would I send them the same cheesy cart abandonment email? Or another “we missed you” email. They wouldn’t even look at it right?
Well today we want to show you how you can bring value to each segment of your B2B subscribers.
Most people think that social media and influencer marketing has completely surpassed what email marketing could ever achieve, but they couldn’t be farther from the truth. Email marketing still remains the most effective tool to increase customer lifetime value and increase your sales. The people on your email list have given you a private door into their personal lives, by giving you their email address. It is up to you to use this access to your advantage by respecting their needs and engaging on a personal level. Turns out, an email campaign is 6x more likely to get a click-through than a tweet. Now it’s time for you to learn how to influence sales with Email personalization.
Image via Mindtree
So what is people’s concern with email? Why is the entrepreneurial community flocking to social media and abandoning email in search of greener pastures? One of the main advantages of social media is that it fosters a much more personal relationship with potential clients and customers.
How do we reconcile the potency of social media to foster better relationships and the higher conversions of email marketing? You got it! We use email personalization!
So how do you do this? Here are the 4 top strategies to use to personalize your emails:
In thе есоmmеrсе business, уоu can рісk аll kіndѕ оf numbеrѕ bу which tо judgе аnd аnаlуzе your buѕіnеѕѕ. You саn calculate vіѕіtоrѕ, bounce rates, CTRѕ, соnvеrѕіоn rates, аnd mісrо-соnvеrѕіоn rаtеѕ — аll оf which аrе іmроrtаnt. But thеrе’ѕ аnоthеr mеtrіс, the іmроrtаnсе оf whісh fаr outweighs аll thе оthеrѕ. It’ѕ саllеd LTV — Cuѕtоmеr LіfеTіmе Vаluе. In thіѕ article, I wаnt tо explore the avenues to help іmрrоvе Customer Lіfеtіmе Vаluе fоr your есоmmеrсе buѕіnеѕѕ.
Increase Customer LifeTime Value for an eCommerce Business in 4 simple steps
You may think that creating an email is simple, all you need to do is write a title and a little bit of content, stick in an image and let your email automation program do the rest for you. Well, although we can simplify the process for you, there are still many aspects of your email that need to be considered if you want to create a killer email that converts.
It is time to put to bed all those Email Marketing Myths that are attempting to ruin the reputation of email. Email marketing is not dead, in fact, it is not only alive and kicking, it is a major player in achieving eCommerce success.
