Even though your email list is big, it is not efficient. You are emailing everyone on the list without caring for their age, geography, interests, or purchase history. If you use a segment of your list and target specific audiences then you will be able to cater your content to that audience and vastly increase your sales.
We’ve all heard by now the effects that email segmentation can have on an online business. But what about businesses that sell products to other businesses? What if you have a long list of people that are business owners, or marketers, or CEO’s of corporations? You might think to yourself why would I send them the same cheesy cart abandonment email? Or another “we missed you” email. They wouldn’t even look at it right?
Well today we want to show you how you can bring value to each segment of your B2B subscribers.
In thе есоmmеrсе business, уоu can рісk аll kіndѕ оf numbеrѕ bу which tо judgе аnd аnаlуzе your buѕіnеѕѕ. You саn calculate vіѕіtоrѕ, bounce rates, CTRѕ, соnvеrѕіоn rates, аnd mісrо-соnvеrѕіоn rаtеѕ — аll оf which аrе іmроrtаnt. But thеrе’ѕ аnоthеr mеtrіс, the іmроrtаnсе оf whісh fаr outweighs аll thе оthеrѕ. It’ѕ саllеd LTV — Cuѕtоmеr LіfеTіmе Vаluе. In thіѕ article, I wаnt tо explore the avenues to help іmрrоvе Customer Lіfеtіmе Vаluе fоr your есоmmеrсе buѕіnеѕѕ.
Increase Customer LifeTime Value for an eCommerce Business in 4 simple steps
Need a crash course on eCommerce email marketing best practices? Good thing you’re here.
Remarkety was invited to speak at WeWork about the best practices for email marketing, types of behavioral eCommerce emails and tracking email ROI.
You can flip through the full deck here.
While people may not view email as more exciting than Pinterest or Facebook or Instagram, email is used a lot.
WSJ reported people at work check their email 74 times a day on average.
That’s not all. Read More
We just finished a comprehensive study on the best days and times to email customers based on purchase rate. In other words, we looked at the online shopping trends of hundreds of thousands of shoppers to determine the best time your eCommerce shop should be communicating with customers.
Now, you might be thinking,there are already hundreds of articles about the best days and times to email customers. And these studies present you with the exact days and times for sending successful email campaigns.
There’s a problem with these studies. Read More
Starting an ecommerce business is tough, but running a successful, long-lasting one is even tougher. The marketplace is flooded, both with small competitors and also the big dogs (Amazon, Ali Baba, Ebay, etc) who have the resources and money to spend on marketing, customer acquisition and website testing on a daily basis.
This can make it feel impossible for a small business to compete. In this short article I will talk about what separates the winners from the “less successful” online businesses and what you should do to in order to be on the winning side. Read More
