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ecommerce email marketing Archives - Page 7 of 7 - Remarkety

Jun 15 2015
Love10
Automated Email Campaigns Ron Popeil Set it and Forget it

Set It and Forget It – Four Automated Email Campaigns You Should Be Running

By Email Marketing

This genius slogan was once created for a genius product, the Ronco Rotisserie Oven. The chant “Set it and forget it!” reverberated through the studio audience with a little help from Ronco inventor Ron Popeil.

Automated Email Campaigns Ron Popeil Set it and Forget it

This whole “set it and forget it” chant is also perfectly applicable to the eCommerce world. More specifically, automated emails. Now I know what you’re thinking to yourself.

How could I ever compare to Ron Popeil?

And the answer is, you can’t. With those pale blue eyes, winning smile and mind for invention, there’s really no comparison.

We can’t all be Popeils. But we CAN take a page from his book and use four email marketing campaigns that live up to his mantra.  Read More

May 19 2015
Love8

How to grow sales without coupons

By Email Marketing, How To Guides

We’ve touted coupons and other incentives as a great way to grow sales here and here. Coupons are extremely effective at coercing customers to finish checking out after abandoning their cart, pushing them to place new orders and winning them back after a period of no purchase.

How to grow sales without giving away coupons

Thing is, not all brands believe in coupons or discounts because they’re not trying to give away the farm. At first you might be thinking, who doesn’t believe in coupons or discounting products? (See JC Penny) And what does giving away the farm even mean?

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May 12 2015
Love6

These ‘how to’ videos will make you an email marketing expert

By Email Marketing, How To Guides

Last year we asked you how we could make Remarkety better and you said newsletters. You’re welcome. Then a couple of months ago, you wanted ‘how to’ email marketing videos. How To eCommerce Email Marketing Videos Tutorials by RemarketyYou wanted to know the best types of conditions and segmentations for different types of email campaigns. You wanted to know how to be email marketing experts.

And you know what? We thought this was a pretty darn good idea. Read More

Apr 20 2015
Love12

Best practices: designing emails targeted at inactive customers

By Email Marketing, How To Guides

If you’re not already running an inactive customer email campaign, let’s talk because you’re missing out on some serious sales. Hear me out, “eCommerce stores using Remarkety to send inactive customer email campaigns have up to a 15% purchase rate“.

Customers sleeping on bed image Remarkety
Yes, that’s a 15% purchase rate.

These emails are designed to bring customers back to your website after a certain period of inactivity or no purchases. Without these emails, you’re missing out on a big chunk of potential sales because a 15% purchase rate is nothing to sneeze at.

And just to clarify, we define purchase rate as the number of people who placed an order after receiving an email. Considering how many inactive customers you have, that 15% purchase rate sounds pretty sweet, no?

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