Back-to-school spending for eCommerce is expected to be 53% higher in 2021 than it was in 2019. Retailers who prepare for that opportunity now will reap the reward of sales and revenue.
All marketing can increase returns, but omnichannel marketing revs it up to 250% higher purchase rates and 90% higher retention rates.
To achieve that, It’s not enough to build a great eCommerce site, set up marketing campaigns that utilize both email and SMS, and target customers with social media ads. You need to have all those components integrated through an omnichannel strategy. Read More
Independence Day is always a great occasion for marketing. But this year it’s even better.
According to the latest data on Statista, about ¾ of Americans celebrate Independence Day. Those who do celebrate spend about $76 on average, according to the NRF.
But this year’s Independence Day spending should be higher than usual. Read More
Father’s Day spending is anticipated to reach a record-breaking $20.1 billion, according to the NRF. That coupled with the fact that ¾ of Americans plan to mark the day, means there’s a huge market for eCommerce sellers to tap with a winning marketing strategy.
Father’s Day is the third Sunday of June. Sandwiched between Memorial Day and Independence Day, it does get less attention than Mother’s Day and usually garners fewer purchases for the occasion, eliminating flowers for the occasion likely plays a role.
Days are getting longer, and the temperature is getting hotter. Summer is on the horizon, and that means it’s time to plan a marketing strategy for the season. Take your cues from the calendar, the outdoors, and popular activities to connect with your customers with emails and texts that remind them how you meet their seasonal needs.
Here are some pointers to make the most of the summer selling season by tying your marketing to key aspects of the season. Remarkety’s features make it easy to adapt your messaging to fit the changing seasons and the changing needs of your customers. Read More
Memorial Day is just a page away on the calendar. Get ready to deliver on the summer sales they’ll be looking for.
Smart marketers don’t wait until the end of May to post their Memorial Day sales, though. They know that shoppers start looking for that seasonal merchandise a good month in advance and prepare accordingly. Read More
With the deafening buzz around the holiday season, it can sometimes be hard to remember that there are three other seasons. While the Black Friday and Christmas rush can be big money-makers, the others deserve some recognition too. The NRF estimates that Americans will spend $21.6B on Easter-related purchases like gifts, candy, greeting cards, and decor. So with spring just about upon us, how can you reinvigorate your marketing strategy and refresh your offerings? Here are some ideas to get you started: Read More
Here are 5 ways to make the most out of your mother’s day marketing automation.
A mother’s love is indeed priceless, but Mother’s Day spending can be measured in terms of sales gains. The market for this particular holiday tops 20 billion dollars, and a huge chunk of that goes to eCommerce.
The lifetime value of customers (LTV) is due to repeat business that offers steady returns. Data reveals that acquiring new customers can cost five times more than retaining an existing customer. That’s why it’s important to retain your customers and find ways to bring back those who have become inactive. Read More
International Women’s Day is celebrated around the world on March 8. The foundational event for the day was a 1908 march in New York to raise awareness for demands for better working conditions and voting rights for women. Many brands make a point of addressing International Women’s Day to celebrate the accomplishments of women in general or the women at the company in particular. There are many ways to effectively engage and convert customers when evoking the celebration of women in March.
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