We’ve recently launched the ability for Shopify stores to segment their automated emails and newsletters by collections.
This is an exciting update for all the shops asking us how to segment emails by Shopify collections. Here’s how it works.
When editing an email campaign in Remarkety, click the drop down to ‘Select or add a new condition’ which will show you the entire list of email segmentation options.
You’ll want to select, ‘Customer has/has not purchased from a category.’
Next you’ll want to pick the collection(s). You can select just one or multiple. Pretty simple, right?
How will segmenting by collections help my store?
Your emails will be more targeted, more intelligent and make you more money.
If you’re totally lost at this point, you might be thinking, what are Shopify collections?
Shopify collections are like categories for your products.
Collections = Categories
They are designed to help you keep track of your products, but also help customers find what they’re looking for on your website.
A collection could indicate if a product is for women, men, children.
They could indicate the different types of dog breeds, like labs, weiner dogs (dachshund) or shepherds.
Other uses of collections include items on sale, limited edition products, seasonal products, different sizes or colors, etc.
For further reading, read Shopify’s explanation on collections which is pretty helpful.
Questions?
No problem. Send us an email to our support team.
We can show you the ropes when it comes to designing super-targeted emails that grow sales.
Speaking of which, here are stores that love us because of the emails they can now send with Remarkety.
If you aren’t sending automated emails currently or you want to step it up a notch, try Remarkety free for 30-days. :)
