Participation in loyalty programs has never been higher, with one recent study citing that a staggering 77% of consumers actively participate in a retail rewards program.
Insights like this has driven Remarkety, the leading eCommerce Data-Driven Marketing Platform, to partner with Smile.io, the World’s Largest Rewards Program, and provide our customers with a seamlessly integrated solution that increases customer loyalty and drives repeat sales.
Rewards Programs for eCommerce sites work extraordinarily well (one Smile.io customer saw an 80% increase in repeat purchases while another saw members spend 55% more than non-members), and the key to success is, as usual, communication.
Plain and simple, customers are much more likely to get excited about your rewards experience and make repeat purchases when they remember it exists. The beauty of Remarkety’s automation power is that it’ll allow you to foster this participation and take full advantage of every aspect of your Loyalty Program.
With this integration, you’ll unlock capabilities that have a direct impact on your bottom line by:
- Informing the customer of their up-to-date reward balance and VIP tier status in every single email – newsletters and automations – without uploading lists.
- Segmenting your customers based on their VIP tier and reward point status
- Using our advanced scripting tags to encourage customers to jump up to the next tier with custom content, for example: “Only 12 more points for Gold status!”
- Embedding a unique per-customer referral code in every email, and turn your customers into your best marketers.
- The integration requires an existing Remarkety and Smile.io account and is included at no additional cost. See our support article for more detailed usage instructions.
Remarkety is designed exclusively for the online marketplace and enables you to increase eCommerce sales through behavior-driven intelligence and effective communication to customers. As the leading marketing automation partner for online retailers, Remarkety helps to create a more personalized shopping experience for buyers and promotes brand awareness to grow your database. Contact us for a customized demo and to learn how Remarkety can support your eCommerce store and family of brands.
