With the deafening buzz around the holiday season, it can sometimes be hard to remember that there are three other seasons. While the Black Friday and Christmas rush can be big money-makers, the others deserve some recognition too. The NRF estimates that Americans will spend $21.6B on Easter-related purchases like gifts, candy, greeting cards, and decor. So with spring just about upon us, how can you reinvigorate your marketing strategy and refresh your offerings? Here are some ideas to get you started: Read More

Here are 5 ways to make the most out of your mother’s day marketing automation.    

A mother’s love is indeed priceless, but Mother’s Day spending can be measured in terms of sales gains. The market for this particular holiday tops 20 billion dollars, and a huge chunk of that goes to eCommerce.

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The lifetime value of customers (LTV) is due to repeat business that offers steady returns. Data reveals that acquiring new customers can cost five times more than retaining an existing customer. That’s why it’s important to retain your customers and find ways to bring back those who have become inactive. Read More

International Women’s Day is celebrated around the world on March 8. The foundational event for the day was a 1908 march in New York to raise awareness for demands for better working conditions and voting rights for women. Many brands make a point of addressing International Women’s Day to celebrate the accomplishments of women in general or the women at the company in particular. There are many ways to effectively engage and convert customers when evoking the celebration of women in March.

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2020 was certainly a year of upheaval. For eCommerce businesses, it opened up new opportunities with consumer spending online shopping reaching $860 billion! Going forward, eCommerce businesses can continue to thrive by being aware of and responsive to the new normal for retail. Read More