Back-to-school spending for eCommerce is expected to be 53% higher in 2021 than it was in 2019. Retailers who prepare for that opportunity now will reap the reward of sales and revenue.
All marketing can increase returns, but omnichannel marketing revs it up to 250% higher purchase rates and 90% higher retention rates.
To achieve that, It’s not enough to build a great eCommerce site, set up marketing campaigns that utilize both email and SMS, and target customers with social media ads. You need to have all those components integrated through an omnichannel strategy. Read More
By: Joel Presman and Guy Harel Remarkety’s Co-Founders
We are very excited and humbled to announce that Namogoo, the world’s first Digital Journey Continuity platform, has acquired Remarkety.
Namogoo is the world’s first Digital Journey Continuity platform, shaping the customer journey to fit each and every shopper’s needs while making any distractions disappear. Namogoo’s platform autonomously adapts to each customer visit in real-time, keeping the journey flowing right on to its destination.
Independence Day is always a great occasion for marketing. But this year it’s even better.
According to the latest data on Statista, about ¾ of Americans celebrate Independence Day. Those who do celebrate spend about $76 on average, according to the NRF.
But this year’s Independence Day spending should be higher than usual. Read More
Father’s Day spending is anticipated to reach a record-breaking $20.1 billion, according to the NRF. That coupled with the fact that ¾ of Americans plan to mark the day, means there’s a huge market for eCommerce sellers to tap with a winning marketing strategy.
Father’s Day is the third Sunday of June. Sandwiched between Memorial Day and Independence Day, it does get less attention than Mother’s Day and usually garners fewer purchases for the occasion, eliminating flowers for the occasion likely plays a role.
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