All marketing can increase returns, but omnichannel marketing revs it up to 250% higher purchase rates and 90% higher retention rates.
To achieve that, It’s not enough to build a great eCommerce site, set up marketing campaigns that utilize both email and SMS, and target customers with social media ads. You need to have all those components integrated through an omnichannel strategy. Read More
By: Joel Presman and Guy Harel Remarkety’s Co-Founders
We are very excited and humbled to announce that Namogoo, the world’s first Digital Journey Continuity platform, has acquired Remarkety.
Namogoo is the world’s first Digital Journey Continuity platform, shaping the customer journey to fit each and every shopper’s needs while making any distractions disappear. Namogoo’s platform autonomously adapts to each customer visit in real-time, keeping the journey flowing right on to its destination.
Independence Day is always a great occasion for marketing. But this year it’s even better.
According to the latest data on Statista, about ¾ of Americans celebrate Independence Day. Those who do celebrate spend about $76 on average, according to the NRF.
But this year’s Independence Day spending should be higher than usual. Read More
Father’s Day spending is anticipated to reach a record-breaking $20.1 billion, according to the NRF. That coupled with the fact that ¾ of Americans plan to mark the day, means there’s a huge market for eCommerce sellers to tap with a winning marketing strategy.
Father’s Day is the third Sunday of June. Sandwiched between Memorial Day and Independence Day, it does get less attention than Mother’s Day and usually garners fewer purchases for the occasion, eliminating flowers for the occasion likely plays a role.
Days are getting longer, and the temperature is getting hotter. Summer is on the horizon, and that means it’s time to plan a marketing strategy for the season. Take your cues from the calendar, the outdoors, and popular activities to connect with your customers with emails and texts that remind them how you meet their seasonal needs.
Here are some pointers to make the most of the summer selling season by tying your marketing to key aspects of the season. Remarkety’s features make it easy to adapt your messaging to fit the changing seasons and the changing needs of your customers. Read More
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