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Remarkety BlogeCommerce email marketing trends, data and research

Remarkety Blog

eCommerce email marketing trends, data and research

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Jan 05 2015
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Online stores sent 80% more email from September to December

By eCommerce Case Studies

The holiday Season is winding down, and you probably have some fatigue. You also may have noticed that your email inboxes over the last few weeks filled with messages from online stores claiming to offer everything from coupons for 50 percent off, to free overnight shipping.

email_marketing_trends_holiday

In fact, the number of emails sent by Remarkety store owners to their own customers in 2014 rose an almost whopping 80 percent during this time period compared to the rest of the year. It seems like Cyber Monday has extended itself to an entire month. Read More

Dec 18 2014
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2014 in Review – 5 Pieces of Advice from eCommerce Owners

By Email Marketing, News

According to Businessweek.com, nearly 60% of stores have an eCommerce component to their business and this number will only rise in 2015. The eCommerce space is not only crowded with a bunch of online shops, but a seemingly endless number of services or tools that can grow sales, improve customer satisfaction, save time, etc.

Advice from eCommerce Owners
We wanted to know what really worked in 2014, so we spoke to Remarkety customers Charles Fitzgerald of The Kewl Shop, Nicole Panzica and Josh Rehr ofEcommerce Partners, Sarath B Sribhasyam of Purna Organics , and John Pagan of Ales by Mail LTD. We discovered there were five main reasons these companies were so successful. Read More

Dec 08 2014
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3 tools used by every smart eCommerce business

By eCommerce Case Studies, Email Marketing

Starting an ecommerce business is tough, but running a successful, long-lasting one is even tougher. The marketplace is flooded, both with small competitors and also the big dogs (Amazon, Ali Baba, Ebay, etc) who have the resources and money to spend on marketing, customer acquisition and website testing on a daily basis.

blog post image of small business owner

This can make it feel impossible for a small business to compete. In this short article I will talk about what separates the winners from the “less successful” online businesses and what you should do to in order to be on the winning side. Read More

Nov 18 2014
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5 Tips to Improve Email Marketing During the Holidays

By Email Marketing, How To Guides

Email marketing is responsible for 16% of all online sales during the Holiday Season – which happens to be just around the corner. “Black Friday”, “Cyber Monday”, and all the way through the end of December marks a time when shoppers are crazily searching the internet, glued to their inboxes trying to find the perfect gift or deal for their loved ones.

Shopping Dog With Hat and Gloves

There are only 26 short days between “Black Friday” and Christmas morning, meaning shoppers have a lot of shopping to do in a little amount of time. Shoppers spend billions annually – on presents, food and even holiday decorations trying to bring the holiday spirit into their homes, and make the days leading up to their Holiday just as joyous as the day itself. Read More

May 19 2014
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Marketing Automation Email Strategies

By Email Marketing, How To Guides

Remarkety offers automated and ready-to-use email remarketing campaigns that are based on your store’s data. Use them as-is, customize them or create your own.

the best email marketing campaigns for ecommerce

Remarkety also uses accumulated marketing knowledge and best practices from thousands of online retailers. In other words, Remarkety will compare your store to similar stores to help you create high performing email campaigns that grow sales. More about that here.

Now, let’s get to the strategies since that’s why you’re reading this article. With Remarkety, there are a TON of email marketing campaigns you can run.

Let’s just cover the basics. There are four email remarketing campaigns you store should run immediately after signing up for Remarkety that will put your marketing automation into overdrive.

  1. Win Back Inactive Customers
  2. Reward Programs
  3. Ask for Product Reviews
  4. Recover Abandoned Carts

Read More

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