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Remarkety Blog

eCommerce email marketing trends, data and research

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May 05 2015
Love4

Use these new email reporting tools to boost sales

By Email Marketing, News

If you consider yourself a “numbers” person, we’ve got something for you. Our latest email reporting tools make it easier than ever to see how your email campaigns are performing.

Numbers Brain Mind

Imagine you’re a small or medium-sized eCommerce business owner or marketer. This probably isn’t too hard considering you are reading this blog post.

Anyways, let’s get back to imagining that you are trying to understand how your email marketing campaigns are performing. What are the important metrics you should be tracking? Moreover, how can you ensure the tracking is authentic? Read More

Apr 20 2015
Love12

Best practices: designing emails targeted at inactive customers

By Email Marketing, How To Guides

If you’re not already running an inactive customer email campaign, let’s talk because you’re missing out on some serious sales. Hear me out, “eCommerce stores using Remarkety to send inactive customer email campaigns have up to a 15% purchase rate“.

Customers sleeping on bed image Remarkety
Yes, that’s a 15% purchase rate.

These emails are designed to bring customers back to your website after a certain period of inactivity or no purchases. Without these emails, you’re missing out on a big chunk of potential sales because a 15% purchase rate is nothing to sneeze at.

And just to clarify, we define purchase rate as the number of people who placed an order after receiving an email. Considering how many inactive customers you have, that 15% purchase rate sounds pretty sweet, no?

Read More

Apr 06 2015
Love6

We are hiring marketing interns for Summer 2015

By Jobs

Remarkety, a funded startup with offices in New York and Israel, is looking for a summer marketing intern. Are you a phenomenal writer? Good. Do you dabble with graphic design and/or enjoy slicing up data in Excel? Even better. Can you eat six saltines in a minute? Of course you can’t. Nobody can.

The internship period will run from June through August at our Manhattan office at 205 E. 42nd St. If you’re interested in digital and content marketing, the trillion dollar eCommerce industry and tech start ups, we’d love to chat. Read More

Jan 05 2015
Love3

Online stores sent 80% more email from September to December

By eCommerce Case Studies

The holiday Season is winding down, and you probably have some fatigue. You also may have noticed that your email inboxes over the last few weeks filled with messages from online stores claiming to offer everything from coupons for 50 percent off, to free overnight shipping.

email_marketing_trends_holiday

In fact, the number of emails sent by Remarkety store owners to their own customers in 2014 rose an almost whopping 80 percent during this time period compared to the rest of the year. It seems like Cyber Monday has extended itself to an entire month. Read More

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