The 2016 holiday season is just around the corner and Halloween marks off as the starting point of the e-Commerce Q4 holiday shopping season. Although Halloween is not a traditional gift holiday like Christmas and Thanksgiving, the annual Halloween expenditure in the United States in 2015 was around 7 Billion Dollars.

Here is a break down of the most popular items sold during Halloween:

Costumes – $2.53 Billion
Candy – $2.14 Billion
Decorations – $1.88 Billion
Greeting Cards – $0.33 Billion

But Halloween is not just a holiday for retailers selling the above items. As any retailer knows, ANY holiday is always a good excuse to re-engage with customers. This re-engagement means additional sales that would not have otherwise occurred. So with just a few simple steps, you can leverage Halloween to increase your revenue. Here are some tips on how to do it effectively. Read More