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Remarkety BlogeCommerce email marketing trends, data and research

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eCommerce email marketing trends, data and research

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Nov 14 2016
Love3

3 Reasons Why You Should Upgrade Your eCommerce Email Marketing Solution

By Email Marketing

Frequent and consistent email marketing is the quickest, most direct way to reach your audience and they can be purposed for infinite reactions. Emails are a staple for businesses big and small, largest among them eCommerce websites.

three reasons to upgrade your email marketing

But an email is not a standard of marketing: it’s merely a medium. All emails are not created equal. To the point, sending general newsletters to eCommerce customers as a way to drive sales isn’t as effective as communicating through an eCommerce email marketing platform.

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Nov 08 2016
Love2

Black Friday and Cyber Monday Conquered Like a Pro

By Email Marketing, How To Guides

Not so many years ago, Black Friday and Cyber Monday were the undisputed single-day sales leaders in the world of ecommerce. Over the past few years, however, revenue has dropped on these days, leaving opportunity for sales where once they were a guarantee.

black friday and cyber monday

This downward trend has opened the door for better ecommerce email marketing, giving savvy marketers a way to bolster their sales while the competition struggles. Sending out an email packed with discounts and coupons just doesn’t cut it anymore, though—to create the perception of true value on your ecommerce, you’ll need to take your Black Friday and Cyber Monday emails to a whole new level. Read More

Nov 07 2016
Love6

Email Personalization – Let the Data Do the Work

By Email Marketing, How To Guides

The more you know about someone, the easier it is to talk to them. As you get to know someone’s likes and dislikes, habits and preferences, needs and wants, you can begin to provide them with answers, suggestions and solutions that are a best fit for them.  This is modern email personalization in a nutshell!  email personalization

Where the goal was once to create a deal or an offer so good it prompted people to buy, today’s email personalization is more about understanding people, to bring them what they want and need, versus just something that’s appealing. The way to do this is with data. By speaking directly to someone in a specific sense, you’re able to make a connection that more often than not results in a positive reaction—be it a click, sale or something else.

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Oct 16 2016
Love5

5 Halloween 2016 Email Marketing Ideas and Tips

By Email Marketing, How To Guides
The 2016 holiday season is just around the corner and Halloween marks off as the starting point of the e-Commerce Q4 holiday shopping season. Although Halloween is not a traditional gift holiday like Christmas and Thanksgiving, the annual Halloween expenditure in the United States in 2015 was around 7 Billion Dollars.

Halloween 2016 email marketing examples

Here is a break down of the most popular items sold during Halloween:

Costumes – $2.53 Billion
Candy – $2.14 Billion
Decorations – $1.88 Billion
Greeting Cards – $0.33 Billion

But Halloween is not just a holiday for retailers selling the above items. As any retailer knows, ANY holiday is always a good excuse to re-engage with customers. This re-engagement means additional sales that would not have otherwise occurred. So with just a few simple steps, you can leverage Halloween to increase your revenue. Here are some tips on how to do it effectively. Read More

Sep 21 2016
Love1

Remarkety To Sponsor the 2016 Greater New York Chamber Business Expo – Press release

By News, Press
Remarkety to showcase eCommerce email marketing automation platform at Metropolitan NY’s Longest Running Regional Business Expo.

New York, NY – September 20, 2016 – Remarkety, an eCommerce email marketing platform, announced its sponsorship at the Chamber Business Expo on September 23rd at the New York Hilton Midtown.

Along with company founders, Remarkety’s marketers and success strategists will be available to discuss best practices for recovering more abandoned carts, predicting products customers will buy next, best time to send emails and more. Read More

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