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eCommerce email marketing trends, data and research

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Nov 17 2016
Love2

5 Ways to Improve eCommerce Email Marketing

By Email Marketing, How To Guides

As online merchants we’re constantly looking for ways to improve the user experience and push the good ol’ conversion gauge up. One of the best ways to get that done is by improving your eCommerce email marketing user experience.  So I must ask, how many emails are you sending out to your customers each week? 1? 5? 50? Does it matter?

five ways to improve ecommerce email marketing
For eCommerce store owners and managers, what matters isn’t how many emails are going out the door each week, it’s how many customers are coming in. Quantity is not inclusive of conversions—it’s the quality, consistency, CTA and creativeness of emails that will yield positive revenue streams.

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Nov 15 2016
Love4

Dealing with Unsubscribes: 5 Ways to Lower the Rate

By Email Marketing, How To Guides

Unsubscribes are the worst possible outcome from an email campaign. Each opt-out dwindles your audience lower and lower, doubling your work on the customer acquisition front—now, not only do you have to keep bringing in new customers, you have to replace the ones you’ve lost as well. Needless to say, keeping unsubscribe numbers at a minimum is imperative.Dealing with Unsubscribes: 5 Ways to Lower the Number

Unfortunately, you can’t please everyone. It’s important to realize that while unsubscribes are a bad thing, they’re also inevitable. All you can work to do is minimize them. To that end, there are a number of things that can be done to keep them low with each successive email blast you send. Read More

Nov 14 2016
Love3

3 Reasons Why You Should Upgrade Your eCommerce Email Marketing Solution

By Email Marketing

Frequent and consistent email marketing is the quickest, most direct way to reach your audience and they can be purposed for infinite reactions. Emails are a staple for businesses big and small, largest among them eCommerce websites.

three reasons to upgrade your email marketing

But an email is not a standard of marketing: it’s merely a medium. All emails are not created equal. To the point, sending general newsletters to eCommerce customers as a way to drive sales isn’t as effective as communicating through an eCommerce email marketing platform.

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Nov 08 2016
Love2

Black Friday and Cyber Monday Conquered Like a Pro

By Email Marketing, How To Guides

Not so many years ago, Black Friday and Cyber Monday were the undisputed single-day sales leaders in the world of ecommerce. Over the past few years, however, revenue has dropped on these days, leaving opportunity for sales where once they were a guarantee.

black friday and cyber monday

This downward trend has opened the door for better ecommerce email marketing, giving savvy marketers a way to bolster their sales while the competition struggles. Sending out an email packed with discounts and coupons just doesn’t cut it anymore, though—to create the perception of true value on your ecommerce, you’ll need to take your Black Friday and Cyber Monday emails to a whole new level. Read More

Nov 07 2016
Love6

Email Personalization – Let the Data Do the Work

By Email Marketing, How To Guides

The more you know about someone, the easier it is to talk to them. As you get to know someone’s likes and dislikes, habits and preferences, needs and wants, you can begin to provide them with answers, suggestions and solutions that are a best fit for them.  This is modern email personalization in a nutshell!  email personalization

Where the goal was once to create a deal or an offer so good it prompted people to buy, today’s email personalization is more about understanding people, to bring them what they want and need, versus just something that’s appealing. The way to do this is with data. By speaking directly to someone in a specific sense, you’re able to make a connection that more often than not results in a positive reaction—be it a click, sale or something else.

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