Thanksgiving, Black Friday and Cyber Monday A.KA. “Cyber Weekend” herald a deluge of marketing emails each year. With so many emails flying around in cyberspace and beginning to pile up in customer inboxes, it’s important to create messaging that’s going to stand apart from your competition.
Here are a few ways to draw the attention of your customers with a can’t-miss marketing email, and how Remarkety can help give you the edge when it comes to generating opens and clicks that count: Read More
In email marketing, no matter what you’re doing, the most important first question to ask yourself is why you’re doing it. Having a goal, objective or refined sense of purpose means focusing your efforts in a way that yields results—instead of casting a net in any general direction.
Kicking your holiday marketing into high gear on Thanksgiving Day is a great way to optimize your efforts for the next month. In fact, there’s no more optimal time to start kicking out email campaigns and dropping teaser banners on your website! Take a look at 3 reasons Thanksgiving Day is the prime window for holiday marketing to begin:
As online merchants we’re constantly looking for ways to improve the user experience and push the good ol’ conversion gauge up. One of the best ways to get that done is by improving your eCommerce email marketing user experience. So I must ask, how many emails are you sending out to your customers each week? 1? 5? 50? Does it matter?
For eCommerce store owners and managers, what matters isn’t how many emails are going out the door each week, it’s how many customers are coming in. Quantity is not inclusive of conversions—it’s the quality, consistency, CTA and creativeness of emails that will yield positive revenue streams.
Unsubscribes are the worst possible outcome from an email campaign. Each opt-out dwindles your audience lower and lower, doubling your work on the customer acquisition front—now, not only do you have to keep bringing in new customers, you have to replace the ones you’ve lost as well. Needless to say, keeping unsubscribe numbers at a minimum is imperative.
Unfortunately, you can’t please everyone. It’s important to realize that while unsubscribes are a bad thing, they’re also inevitable. All you can work to do is minimize them. To that end, there are a number of things that can be done to keep them low with each successive email blast you send. Read More
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