To coupon or not to coupon. That’s the question every eCommerce manager faces, and it always seems like a simple solution to generating conversions: should you offer customers a coupon code or not?
More often than not, store owners and managers will say “yes” and offer customers a discount when they’re trying to push sales. And while it’s almost guaranteed that this will boost conversions, it’s important to understand the ramifications of resorting to a coupon code. Read More
There’s no disputing that the holiday season and Cyber Monday weekend are prime times for eCommerce sales and promotions. Unfortunately, many marketers take this prospect for granted, assuming that if they simply mark down items and send a few emails, that the clicks and sales will come rolling in. To see real results, you’ll have to put in real effort, and that starts by coordinating your Cyber Monday campaigns and emails. Read More
Thanksgiving, Black Friday and Cyber Monday A.KA. “Cyber Weekend” herald a deluge of marketing emails each year. With so many emails flying around in cyberspace and beginning to pile up in customer inboxes, it’s important to create messaging that’s going to stand apart from your competition.
Here are a few ways to draw the attention of your customers with a can’t-miss marketing email, and how Remarkety can help give you the edge when it comes to generating opens and clicks that count: Read More
In email marketing, no matter what you’re doing, the most important first question to ask yourself is why you’re doing it. Having a goal, objective or refined sense of purpose means focusing your efforts in a way that yields results—instead of casting a net in any general direction.
Kicking your holiday marketing into high gear on Thanksgiving Day is a great way to optimize your efforts for the next month. In fact, there’s no more optimal time to start kicking out email campaigns and dropping teaser banners on your website! Take a look at 3 reasons Thanksgiving Day is the prime window for holiday marketing to begin:
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