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Remarkety Blog

eCommerce email marketing trends, data and research

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To Coupon or Not to Coupon

By Email Marketing, How To Guides

To coupon or not to coupon.  That’s the question every eCommerce manager faces, and it always seems like a simple solution to generating conversions: should you offer customers a coupon code or not?

to coupon

More often than not, store owners and managers will say “yes” and offer customers a discount when they’re trying to push sales. And while it’s almost guaranteed that this will boost conversions, it’s important to understand the ramifications of resorting to a coupon code. Read More

Coordinate Cyber Monday Emails for Maximum Opens, Clicks and Sales

By Email Marketing, How To Guides

cyber monday email template

There’s no disputing that the holiday season and Cyber Monday weekend are prime times for eCommerce sales and promotions. Unfortunately, many marketers take this prospect for granted, assuming that if they simply mark down items and send a few emails, that the clicks and sales will come rolling in. To see real results, you’ll have to put in real effort, and that starts by coordinating your Cyber Monday campaigns and emails. Read More

Generating More Opens and Clicks This Thanksgiving and Cyber Weekend

By Email Marketing, How To Guides, News

Thanksgiving, Black Friday and Cyber Monday A.KA. “Cyber Weekend” herald a deluge of marketing emails each year. With so many emails flying around in cyberspace and beginning to pile up in customer inboxes, it’s important to create messaging that’s going to stand apart from your competition.

cyber weekend generating more clicks and opens

Here are a few ways to draw the attention of your customers with a can’t-miss marketing email, and how Remarkety can help give you the edge when it comes to generating opens and clicks that count: Read More