A woodsman was once asked, “what would you do if you had just five minutes to chop down a tree?” He answered, “I would spend the first two and a half minutes sharpening my axe.”
The above quote sheds a lot of light on the importance of planning and how it can affect the degree of work you ultimately put into a job. This concept is also extremely applicable to email marketing: you can blast out emails to a huge subscriber group, or put in the work to target your customers for a smarter approach. Read More