Clicks are a phenomenal benchmark when it comes to measuring the effectiveness of your email. Sure, it’s easy to look at opens as a data point for how many people see your message, however, clicks are a true indicator of just how effective that message was in getting people to act. You could say that email click rates data is a direct representation of your call to action.
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It’s no secret that the peak traffic time of the year for eCommerce is the holiday season—people would rather shop for deals online than camp outside of stores! 
But while it’s widely known that an influx of traffic is likely to occur between November and January, many eCommerce sites don’t adequately prepare themselves for the deluge of customers. As a result, they end up missing highly prospective sales that could further boost already high trends. Read More
Outside of driving traffic to your site as a main focus for the eCommerce manager, there are certain things you want visitors to accomplish once they visit your eCommerce site.
There’s no overstating the importance of an effective email marketing presence for your fashion eCommerce store. But, just because you’re sending regular emails to your faithful customers doesn’t mean they’re always hitting the mark.
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Apparel and fashion eCommerce is prolific, to say the least. In 2015 alone, apparel, footwear and fashion accessories accounted for roughly ~$59B in eCommerce revenue! It’s safe to say that people prefer the convenience of shopping for apparel online.
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