2017 is the time for new beginnings. Our customers requested a slicker, more comprehensive dashboard; you asked, we listened and we delivered. Today we are thrilled and excited to introduce you to the all new Remarkety dashboard.
Targeting in your eCommerce store has many different types of customers that can be grouped together based on their shopping habits and traits. Depending on their characteristics, one group of shoppers might be better to target than another when it comes to the various marketing messages.
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After the holiday season is over, your list of email subscribers should be booming. From Thanksgiving to Black Friday, Cyber Monday to Christmas and beyond to the upcoming New Year’s Eve, customers have every reason to add their names to your marketing list, with the expectation of getting worthwhile emails about sales, products and promotions.
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It’s not hard to tell the difference between great newsletters or marketing emails and a poorly designed one. Great emails have all of the same traits: a personal tone, convenient calls to action, a message that’s on-point and, of course, a design that’s appealing to the reader.
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Clicks are a phenomenal benchmark when it comes to measuring the effectiveness of your email. Sure, it’s easy to look at opens as a data point for how many people see your message, however, clicks are a true indicator of just how effective that message was in getting people to act. You could say that email click rates data is a direct representation of your call to action.
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