Remarkety Blog
eCommerce email marketing trends, data and research
These days, it’s not uncommon for someone to own a laptop, a smartphone and a tablet all at once. Moreover, it’s especially not uncommon for a single person to use all of these different devices throughout the day! Some people even go beyond this, with multiple phones and computers at their disposal. Needless to say, our eyes are on quite a few different devices at any given time, but mostly on our mobile devices.
There’s no doubting the power of Remarkety’s ability to help you segment your customers into marketable groups! Being able to quickly target every shopper who placed an order in the last 30 days or those with average order totals over $X is an incredible tool to ensure you’re marketing smartly. But, like any source of supreme power, it’s important to understand where your limits are and how to best manage your capabilities.
The engine under the hood of your car is a modern marvel that wouldn’t be possible without all of its individual components. Pistons, fuel injectors, timing belts, camshafts and a myriad of other essential pieces truly make an engine the sum of its parts. When everything is working together, all you need to do is press a pedal and watch your speedometer rise!
Marketing can be a tricky prospect for an eCommerce vape shop. Google AdWords actively blocks vaping and vape-related terms (classified as tobacco products), social media marketing tends to do the same, and general PPC ads through other banner ad services tend to come with staggering costs and very little return on investment.
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The explosion of the vape industry is prolific. Thousands of eLiquid producers are vying for shares of a demographic that just keeps growing as people put down their cigarettes and pick up an eCigarette. Unfortunately, this means that the cost per acquisition for each new customer to your eCommerce vape shop is only going up. Read More
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