Remarkety Blog
eCommerce email marketing trends, data and research
Email marketing is an ongoing task. It’s not uncommon to find a person in the marketing department who wears several different hats or crowns and one of them being “king or queen of all things email marketing.” Everybody needs a little help here and there, so, in order to help you focus on your tasks and streamline a few campaigns here are here are 3 easy-to-use and launch (classic) campaigns that are guaranteed to make a positive affect on your conversion rates.
If you look at a quality marketing email as the sum of its parts, it becomes important to pay attention to more than just the message your email is conveying. In fact, even more important than the message is the manner in which it’s being conveyed. This is where the subject line, sender and preheader text come into play.
Who are your best shoppers? Can you name them based on what they buy? How about their frequency of purchase? What’s their average checkout dollar amount? Email Segments will answer all that and more!
Starting out in the email marketing field can be daunting and there are many common errors made that you need to avoid. Think of this scenario, you’ve created your email, you think it looks and reads perfectly, but what happened? Only 3.1% of people have opened your email. Shock, horror, your email campaign has just fallen way below the 16.92% industry average. What went wrong?
There are few things more important than a good call to action (“CTA”) in the world of marketing. Even the best setup or message can be nullified by a passive call to action, causing you to come up short on even the most well-crafted marketing campaign.
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