Remarkety Blog
eCommerce email marketing trends, data and research
If you look at a quality marketing email as the sum of its parts, it becomes important to pay attention to more than just the message your email is conveying. In fact, even more important than the message is the manner in which it’s being conveyed. This is where the subject line, sender and preheader text come into play.Who are your best shoppers? Can you name them based on what they buy? How about their frequency of purchase? What’s their average checkout dollar amount? Email Segments will answer all that and more!
Starting out in the email marketing field can be daunting and there are many common errors made that you need to avoid. Think of this scenario, you’ve created your email, you think it looks and reads perfectly, but what happened? Only 3.1% of people have opened your email. Shock, horror, your email campaign has just fallen way below the 16.92% industry average. What went wrong?
There are few things more important than a good call to action (“CTA”) in the world of marketing. Even the best setup or message can be nullified by a passive call to action, causing you to come up short on even the most well-crafted marketing campaign.
Marketers are always looking for new ways to improve the effectiveness of their eCommerce emails. They experiment with different types of emails, different verbiage, new CTAs, various pictures, email send times and more. Crafting the most effective email marketing campaign is an always-evolving, rarely-perfect science.
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