Remarkety Blog
eCommerce email marketing trends, data and research
The whole idea of sending personalized emails to each and every one of your customers sounds time-consuming, this is why automated emails are about to become your best friend. Simply, set it and forget it.
Email marketing is a low-cost, yet hugely successfully revenue-generator, marketing tool that delivers a high ROI for eCommerce businesses. Research has proven the more marketers can track, analyze and personalize, the more effective this tool becomes. Email has been reported as being the most popular and powerful communication tool amongst eCommerce businesses due to its ability to get the right message to the right consumer and the right moment in time. Of course, email marketing is only possible if you capture consumers’ email details.
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Let’s talk about livening up your eCommerce emails. If all you know about your customers is their name then let’s be honest, your email will be nothing more than a boring sales pitch. Collecting static information about your consumers, such as their name, address and email address really doesn’t give you (all) the information required to send a kick-butt email.
Segmentation of your audience will not only improve your overall revenue through direct sales, but it will more importantly improve your email reputation and your customer relations.
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