Unveiling the Magic of AI and ML in Sales: A Symphony of Personalized Recommendations

“Using marketing automation without AI is like dancing without music,” Niraj Ranjan Rout, the Founder of Hiver, aptly observed. This vivid analogy paints a clear picture of the current landscape in marketing. In a world inundated with choices, customers seek experiences that resonate with their unique tastes and preferences. Here, Artificial Intelligence (AI) and Machine Learning (ML) play a crucial role, much like a skilled composer orchestrating a symphony. It’s about creating an experience that’s not just tailored but almost intuitively aligned with what the customer desires. Read More

Want to know the secret of getting your automated emails and text messages opened? It’s setting them up as fulfillment messages.  

All those emails or texts that confirm an order, thank the customer for the order, let them know the order has shipped, let them know the order has arrived, etc. garner better than average open rates. Smart eCommerce businesses capitalize on that to promote additional purchases with personalized recommendations and coupons to strengthen retention, boost revenue, and increase customer LTV (lifetime value). Read More

Done right, marketing emails will win customer attention and conversions, so make sure you’re not making these common mistakes.

All eCommerce sellers know that email marketing is a powerful and cost-effective way to engage customers and generate more sales. That great potential can be lost, though, if the emails are not set up correctly. Here’s our guide to avoiding mistakes and getting the most value out of your marketing emails. Read More