Remarkety Blog
eCommerce email marketing trends, data and research
If I was given just $1 every time I heard a retailer complain about their cart abandonments I’d be very rich, but what I want you to know is, you are not alone. 
Spam filters are every email marketer’s nightmare and must be avoided at all costs. Emails that are sent to spam never get the opportunity to be read. There are several tips and tricks that you can integrate into your email campaign to help you avoid triggering the spam filter but let us firstly understand what a spam filter is and how it works.
Generating qualified leads and getting people to sign up to your website is a feat that must be celebrated but now you need to keep these customers active. eCommerce vendors often forget to nurture their customers after sales, this leads to a huge backlog of inactive customers dangling around on your database. Time to re-engage inactive customers effectively.
The whole idea of sending personalized emails to each and every one of your customers sounds time-consuming, this is why automated emails are about to become your best friend. Simply, set it and forget it.
Email marketing is a low-cost, yet hugely successfully revenue-generator, marketing tool that delivers a high ROI for eCommerce businesses. Research has proven the more marketers can track, analyze and personalize, the more effective this tool becomes. Email has been reported as being the most popular and powerful communication tool amongst eCommerce businesses due to its ability to get the right message to the right consumer and the right moment in time. Of course, email marketing is only possible if you capture consumers’ email details.
Download the eBook
