Remarkety Blog
eCommerce email marketing trends, data and research
The concept of window shopping is certainly alive and kicking when it comes to eCommerce. People around the globe regularly browse the net for products yet frequently fail to make the purchase. You may be wondering why this happens, after all if these people are browsing then surely, they are interested in purchasing, right? Well, quite honestly, we do not know their intent but you should never assume that they aren’t interested. This is where a structured browse abandonment campaign comes into play.
As an email marketing automation platform we are strong advocates of the strength of email marketing but we are fully aware that not everyone is as convinced as we are that email is the way to go. In the very far past, Email marketing previously had a poor reputation, it was perceived as a last-ditch attempt to directly target recipients with sales messages, often discarded as pure Spam. Emails marketing in recent years has undergone a complete transformation and has made a spectacular come-back. Email marketing has revolutionized the way eCommerce companies communicate with potential and existing customers and is hailed more often than not as one of the top revenue drivers for any eCommerce site.
If I was given just $1 every time I heard a retailer complain about their cart abandonments I’d be very rich, but what I want you to know is, you are not alone.
Spam filters are every email marketer’s nightmare and must be avoided at all costs. Emails that are sent to spam never get the opportunity to be read. There are several tips and tricks that you can integrate into your email campaign to help you avoid triggering the spam filter but let us firstly understand what a spam filter is and how it works.
Generating qualified leads and getting people to sign up to your website is a feat that must be celebrated but now you need to keep these customers active. eCommerce vendors often forget to nurture their customers after sales, this leads to a huge backlog of inactive customers dangling around on your database. Time to re-engage inactive customers effectively.
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