Remarkety Blog
eCommerce email marketing trends, data and research
Trying to get a room full of people to agree on the same thing is hard. But, if you separate people into groups of like-minded individuals, it’s a lot easier to come to a consensus. Email segmentation is the same principle—separating people into groups with common traits and habits, in order to market more effectively. And, once you do this, offering up something like a product recommendation becomes incredibly easy and effective.
The difference between creating a desirable coupon and creating an effective coupon is staggering. It’s the difference between manufacturing false sales and spurring real ones that equate to real dollars. And what many eCommerce operators don’t realize, is that a coupon without a supportive delivery system is a coupon that’s bound to have a negative impact.
For online shoppers, there’s almost nothing more frustrating than getting emails for things that don’t apply to you. A sale email for a product you’ve already bought or a product recommendation email for items you’d never buy is instantly headed for the trash. If it happens frequently enough, an unsubscribe is soon to follow. This is a quick way to alienate your customer base.
The concept of window shopping is certainly alive and kicking when it comes to eCommerce. People around the globe regularly browse the net for products yet frequently fail to make the purchase. You may be wondering why this happens, after all if these people are browsing then surely, they are interested in purchasing, right? Well, quite honestly, we do not know their intent but you should never assume that they aren’t interested. This is where a structured browse abandonment campaign comes into play.
As an email marketing automation platform we are strong advocates of the strength of email marketing but we are fully aware that not everyone is as convinced as we are that email is the way to go. In the very far past, Email marketing previously had a poor reputation, it was perceived as a last-ditch attempt to directly target recipients with sales messages, often discarded as pure Spam. Emails marketing in recent years has undergone a complete transformation and has made a spectacular come-back. Email marketing has revolutionized the way eCommerce companies communicate with potential and existing customers and is hailed more often than not as one of the top revenue drivers for any eCommerce site.
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