Remarkety Blog
eCommerce email marketing trends, data and research
You may think that creating an email is simple, all you need to do is write a title and a little bit of content, stick in an image and let your email automation program do the rest for you. Well, although we can simplify the process for you, there are still many aspects of your email that need to be considered if you want to create a killer email that converts.
It is time to put to bed all those Email Marketing Myths that are attempting to ruin the reputation of email. Email marketing is not dead, in fact, it is not only alive and kicking, it is a major player in achieving eCommerce success.
Brand loyalty is hard to earn and easy to lose. It takes careful attention to marketing and emphasis on individual customers—far more than just mass appeal. In fact, there’s no better way to earn and keep your customers’ brand loyalty than with personalized product recommendations. They’re so important in fact, that Remarkety has built-in tools to make sure you’re making the right recommendation for each and every customer.
Discounts and coupons are used to increase repeat sales and get customers back into the store. But just sending coupons to all your customers can be less effective and can even yield negative results. In order to maximize the effectiveness, you need to send it to the right customer at the right time.
For example, you can send a coupon to customers who have not purchased during the past 90 days, offering an incentive to come back. This marketing tactic, called email remarketing, is used by eCommerce retailers to leverage their existing relationships with customers in order to increase repeat sales. Read More
There’s infinite opportunity available to eCommerce marketers who segment their customer email lists. Not only does breaking customers up into groups make it easier to manage different shopper subsets and demographics, it also creates opportunities for marketing via product recommendations. Recommending products to segmented lists is a smart way to realize untapped customer potential.
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