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Remarkety Blog

eCommerce email marketing trends, data and research

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Aug 01 2017
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Welcome Series Segmentation: The Three Target Audiences You Can’t Ignore

By How To Guides

Segmentation, the word that you are sure to have heard a million times before and I can assure you, it is a word that you will continue to hear. Segmentation can be the make or break of your email marketing and there is no better place to start than from the very beginning – Welcome Series Segmentation.

In this post I am going to guide you through segmenting your Welcome Series into three target audiences. These segments are based on three sections of your data that is derived directly from your website. To learn more read on….

welcome series segmentation

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Jul 30 2017
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Win-Back Inactive Customers: Email Marketing Best Practices

By How To Guides

Have you been focusing on the use of online traffic to gain customers? Then perhaps you may be ignoring the one of the best online marketing strategy, email marketing. Not only is email marketing great at engaging new customers but also, it helps re-engage lapsed customers; winning them back, increasing eCommerce sales and improving brand engagement.

Many have heard how great email marketing is for eCommerce merchants, however, the same question remains: How do you create a great and effective win-back email marketing strategy?

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Jul 26 2017
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The Methodology of Inactive Customers – eCommerce Email Marketing

By Email Marketing, How To Guides

Oh the joys of eCommerce. You fight to gain your new consumers, get them to your website only to lose them after purchase or two. We all hate inactive customers. Wouldn’t it be nice to be able to reduce your customer churn and build a bank of loyal customers that stick with your brand?

Have your customers broken up with you? How are your efforts at winning them back going? Is it even possible to win back inactive customers? If you are asking yourself any of these questions then you need to read on. Understanding the methodology of inactive customers will help you put together a killer eCommerce email marketing campaign. 

eCommerce Email Marketing Read More

Jul 21 2017
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Ultimate Guide to Holiday Email Marketing

By How To Guides

Holidays are some of the busiest shopping times of the year. This is why you need to boost the power of your holiday marketing campaigns without delay. Once you do that, you will be able to generate even more leads and increase your company’s revenue in no time. This is the ultimate guide to holiday email marketing. Read on to learn more…

Ultimate Guide to Holiday Email Marketing

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Jul 17 2017
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Improve Email Deliverability and Score Big

By Uncategorized

How can you tell if your email marketing campaigns are healthy? Open rates and click rate right? Wrong. There is a metric that is often forgotten, email deliverability. The statistic that counts the percentage of emails delivered.

There are some emails that are not delivered to your customer, they don’t even make it to the inbox to be opened or clicked on. A poor email deliverability rate is a serious issue and highlights that your email marketing lists are not healthy.

One of the main causes for emails failing to be delivered comes down to customers submitting incorrect email addresses. But that is not the only reasons emails fail to be delivered. It is time for you to learn how to improve email deliverability and score big.

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