Almost every article about Chatbot technology heralds the end of email marketing. Why is that? AI experts are convinced that communicating to your customer through chat is a better way to go than email, and that email is dead.
But marketers are smarter than that. We know that new technology has a ton of value, but email is far from extinct. In fact, combining these two marketing and communication channels prove powerful. They together will boost sales and increase conversions. In this article we are going to discuss Chatbots, their eCommerce value and finally how can they be integrated into your email marketing strategy.
Remarkety Blog
eCommerce email marketing trends, data and research