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eCommerce email marketing trends, data and research

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Aug 10 2017
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Combine Your Chatbot and Email Marketing Strategy for eCommerce Success

By Email Marketing

Almost every article about Chatbot technology heralds the end of email marketing. Why is that? AI experts are convinced that communicating to your customer through chat is a better way to go than email, and that email is dead.

But marketers are smarter than that. We know that new technology has a ton of value, but email is far from extinct. In fact, combining these two marketing and communication channels prove powerful. They together will boost sales and increase conversions. In this article we are going to discuss Chatbots, their eCommerce value and finally how can they be integrated into your email marketing strategy. 

chatbot email marketing

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Aug 01 2017
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Welcome Series Segmentation: The Three Target Audiences You Can’t Ignore

By How To Guides

Segmentation, the word that you are sure to have heard a million times before and I can assure you, it is a word that you will continue to hear. Segmentation can be the make or break of your email marketing and there is no better place to start than from the very beginning – Welcome Series Segmentation.

In this post I am going to guide you through segmenting your Welcome Series into three target audiences. These segments are based on three sections of your data that is derived directly from your website. To learn more read on….

welcome series segmentation

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Jul 30 2017
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Win-Back Inactive Customers: Email Marketing Best Practices

By How To Guides

Have you been focusing on the use of online traffic to gain customers? Then perhaps you may be ignoring the one of the best online marketing strategy, email marketing. Not only is email marketing great at engaging new customers but also, it helps re-engage lapsed customers; winning them back, increasing eCommerce sales and improving brand engagement.

Many have heard how great email marketing is for eCommerce merchants, however, the same question remains: How do you create a great and effective win-back email marketing strategy?

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Jul 26 2017
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The Methodology of Inactive Customers – eCommerce Email Marketing

By Email Marketing, How To Guides

Oh the joys of eCommerce. You fight to gain your new consumers, get them to your website only to lose them after purchase or two. We all hate inactive customers. Wouldn’t it be nice to be able to reduce your customer churn and build a bank of loyal customers that stick with your brand?

Have your customers broken up with you? How are your efforts at winning them back going? Is it even possible to win back inactive customers? If you are asking yourself any of these questions then you need to read on. Understanding the methodology of inactive customers will help you put together a killer eCommerce email marketing campaign. 

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