So many companies think that their success depends on the quality of their product or how robust their sales team is. Yet so many companies with aggressive sales tactics and excellent products fall flat on their face.
Why do these companies have such high churn rates? What’s going wrong? Take a look at the ultimate guide to reducing eCommerce churn rate to find out more.
We all wish that our customers would buy more and become regular shoppers. This is true for a physical businesses, and online businesses alike. The need to reduce churn is vital for an online store and this is why you need to focus on ways to boost repeat purchases.
When we talk about email strategies we often think of the kinds of emails that the customer need to be opted in for. You know, the weekly updates we send out, the sales emails, the product recommendations, but many fail to engage customers post-purchase. Big mistake.
This week we wanted to focus on a specific type of email that is very important to any eCommerce business and is very often forgotten about. And that is post-purchase emails.
Almost every article about Chatbot technology heralds the end of email marketing. Why is that? AI experts are convinced that communicating to your customer through chat is a better way to go than email, and that email is dead.
But marketers are smarter than that. We know that new technology has a ton of value, but email is far from extinct. In fact, combining these two marketing and communication channels prove powerful. They together will boost sales and increase conversions. In this article we are going to discuss Chatbots, their eCommerce value and finally how can they be integrated into your email marketing strategy.
eCommerce stores have already come to the wise conclusion that email marketing is a must for their marketing success, but how do you ensure that your email recipients are quality leads? The answer lies in the double opt-in approach.
A double opt-in is a super important tool for any eCommerce site for a number of reasons. In this article we are going to discuss what double opt-in means for you and your business.
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