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Remarkety BlogeCommerce email marketing trends, data and research

Remarkety Blog

eCommerce email marketing trends, data and research

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5 Ways to Use Email to Fight Price Comparison Websites

By How To Guides

One of the most common issues eCommerce merchants face is cart abandonment and the main culprit that causes these issues; price comparison websites.

Have you ever had a customer that added a product to cart but then disappeared? You aren’t alone. Best bets are they disappeared to compare your product with other companies. Comparison shopping is a big problem in the e-commerce world and this is where Remarkety steps in.

price comparison website
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3 Types of Automatic Emails that Every Business Needs

By Email Marketing, How To Guides

If you know anything about email marketing you know that to craft a single email takes a long time, especially if you are trying to write a masterpiece!

It’s true, emails need to be precise and present all the information that you need to convey to the customer. Of course, creating personalized emails is time consuming, so how do you find the time to do it? How do you make sure that every customer gets all the information they need? Simple. You automate the process!

If you want to find out the three types of automatic emails that every business needs, then you had better read on.

Automatic Emails

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Ultimate Customer Retention Strategy for eCommerce

By How To Guides

Acquiring new customers is ultimately more costly than retaining existing customers and this is why you need to focus on creating an ultimate customer retention strategy.

Technological advances have led to increased competition online for user’s attention; from competitor websites, to comparison websites and booming social media channels. More and more companies are not only unable to grow existing customer base, but are also fighting to keep the customers they have.

If you are looking into ways to retain your existing customer base, then look no further. Included in today’s post is the Ultimate Customer Retention Strategy for eCommerce.

Ultimate Customer Retention Strategy for eCommerce

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3 Easy Ways to Use Preference Centers to Retain Customers

By Email Marketing

I’m sure that you have heard that every aspect of email marketing is super important. But I bet you didn’t know that using Preference Centers can help you engage customers, reduce churn and most importantly, boost your sales!  

Most people only see preference centers when they are trying to unsubscribe from something right? What businesses don’t realize is that this stage is not goodbye forever. If used correctly it’s the perfect time to grab the customer’s attention with some unique content and to learn more about them.

If you want to find out the secret 3 ways to use preference centers to retain customers, then read on.

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