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Remarkety Blog

eCommerce email marketing trends, data and research

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Jan 15 2018
Love4

70 Essential Email Marketing Terms – The Ultimate Guide

By Email Marketing

Do you know your APIs’ from your Customer Life Time Value?  Confused by Click Rates?  I’ve got good news, you’re not alone. Email marketing with its trendy terminology has been dazzling and confusing Business owners, for decades.

To help combat terminology uncertainties, Remarkety has created a comprehensive list of Email Marketing terms, catered to the eCommerce business user. The glossary is multi-functional and serves to build your marketing knowledge and drive your business to the next level.

Are you ready to expand your vocational vocabulary and prove that you are a marketing wizard? Read on…

70-essential-email-marketing-terms

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Jan 03 2018
Love6

We’re Hiring – Marketing Manager

By Jobs

Remarkety, a fast growing startup in NYC, is looking for a creative professional marketing manager with at least two years of experience. You will set up cross-channel digital campaigns and be in charge of blog posts and managing high quality content. You will work with SMBs online merchants as well as eCommerce agencies, and subcontract graphic designers and copywriters to optimize conversion on our website and minimize churn. Your input will also be valuable in deciding the product direction, pricing, and more. The Marketing Manager’s challenges are to generate new traffic and demand by creating and communicating the company’s positioning, brand, and values.

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Dec 09 2017
Love13

Remarkety VS MailChimp – Differences and similarities

By Email Marketing

MailChimp is one of the most popular email marketing platforms and we are often asked, what’s the difference between Remarkety and MailChimp. Although MC and Remarkety are both marketing services, their capabilities are very different.

Remarkety Mailchimp ComparisonRemarkety is designed from ground up exclusively for eCommerce, while MC is a more generic email marketing platform. As a rule of thumb, if you run an eCommerce business, go with Remarkety, if you just need to send newsletters and some welcome emails, go with MailChimp. Who should choose Remarkety? Businesses wishing to maximize revenue and send targeted, personalized and automated emails based on shopping behavior and eCommerce data. MailChimp is a more general service designed for any type of business wishing to send newsletters and basic automation. Moreover, MailChimp is a bulk newsletter platform for sending scheduled newsletters and manage mailing lists. Both are important marketing techniques for small and medium businesses, but each serve different purposes. Read More

Nov 14 2017
Love2

Product Recommendations – The Key to Cross-Sales and Up-Sales

By Email Marketing, How To Guides

eCommerce consumers come and go, its just the nature of the business, or is it? With eCommerce tools such as Remarkety, you can now hold on to your consumers for longer with enticing automated and personalized emails.

The key to your success? Dynamic product recommendations. Want to learn how you can increase your customer lifetime value in just one simple step? Then read on…


product recommendations

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Nov 11 2017
Love8
eCommerce Email Marketing Abandoned Cart

Do you know why your shoppers abandon their carts?

By Email Marketing

The abandoned cart email is one issue that is still painful for all eCommerce marketers, large and small. The problem is simple, you already have a shopper on your website, they are interested in a specific product (high purchase intent) which they add to the shopping cart and then – Poof! They disappear without making a purchase.

 

eCommerce Email Marketing Abandoned Cart

Sounds familiar right? Any online marketer knows that the Customer Acquisition Cost (CAC) is one of the metrics that determines your company’s fate. The second most important metric that actually balances the CAC is the Customer Lifetime Value (CLTV). Since your goal is to keep a positive ROI, you must do everything in your power to track these potential shoppers and get them back. In order to maximize results and optimize conversion rates, you need to first understand why these potential shoppers abandoned their cart. Let’s analyze it and learn more.

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