When the pandemic struck in March, businesses had to quickly adjust their marketing strategy from standard spring fare to crisis communication. But now that the post-Memorial Day summer season has begun, customers have grown weary of that refrain. It’s time to get your automated communication on track to deliver what customers want to hear from you now. Read More
Should you stick with email or put all your marketing eggs in the SMS basket? You don’t have to choose just one when planning your marketing campaign. Use both together to optimize your reach and results. Read More
When it comes to customer communication, you want to be timely, clear, direct, and concise. That’s what SMS Marketing allows you to do.
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To help marketers find their way, we’d like to share a short interview with Joel Presman, GM and co-founder of Remarkety, who — like most of us — has had to adapt to working from home. Read More
The situation created by the coronavirus is not like any we’ve seen before. We’re all dealing with a time of great uncertainty, anxiety, and the stress that ensues from loss of comfortingly familiar outlets and routines.
While quarantines and enforced social distancing practices are closing down retail establishments, there is an inevitable uptick in eCommerce activity. The situation does create a unique window of opportunity for connecting with customers, but it can backfire if you go about it wrong. Read More
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