While certain Halloween events and parties will have to be canceled due to the new normal for coronavirus, some see a reason to anticipate the highest sales ever. Awareness of what people will be doing to celebrate can increase sales for eCommerce. “2020 could stack up to be the biggest Halloween year in recent history, despite concerns with social distancing,” declares an Insight to Action report. Now is the time for eCommerce shops to capitalize on this year’s Halloween trends.
Effective welcome emails are a win in both the long and short term. When done right, they not only establish the first step in building a long term relationship but can generate immediate sales. What makes them work?
Birthdays are a gift for marketing emails! Aren’t you pleased when someone wishes you a happy birthday? It sparks a feeling of being appreciated, especially if the wish comes with no prompting or reminding for you. What holds true for the connection with relatives, coworkers, and friends also applies to brands. And we feel even more appreciated when the birthday wishes accompany some kind of gift.
67% of consumers have made a purchase they weren’t originally planning to make solely based on finding a coupon or discount!
Science proves that coupons are not only effective at converting customers but at making them feel good and more connected to your brand. That means the investment in a discount can deliver long term as well as short term returns on the investment. Want to turn subscribers into customers, win back inactive customers, recover abandoned carts, or incentivize repeat sales?
Three little words define yearly delight for both parents and marketers: back to school. The challenge this year is defining what that means in practical terms when the persistence of the pandemic prevents us from getting back to normal. Though it’s not marked as an event on a calendar, shopping for back to school ranks right behind holiday shopping. The National Retail Foundation (NRF) calls it “retail’s second biggest spending event of the year.”
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