The 2020 shift toward shopping online promises a boom for eCommerce businesses this holiday season. Make the most of the anticipation of special sales offers by gearing up early to segment communication, meet demand and deliver on time.
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Last year, Black Friday online spending hit a record $7.4 billion. That was a jump of $1.2 billion over 2018’s spending, according to Adobe Analytics. As far as trends go, likely the jump will be even larger this year with the general shift toward eCommerce becoming even more pronounced in the wake of the pandemic.
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While certain Halloween events and parties will have to be canceled due to the new normal for coronavirus, some see a reason to anticipate the highest sales ever. Awareness of what people will be doing to celebrate can increase sales for eCommerce. “2020 could stack up to be the biggest Halloween year in recent history, despite concerns with social distancing,” declares an Insight to Action report. Now is the time for eCommerce shops to capitalize on this year’s Halloween trends.
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