Starting out in the email marketing field can be daunting and there are many common errors made that you need to avoid. Think of this scenario, you’ve created your email, you think it looks and reads perfectly, but what happened? Only 3.1% of people have opened your email. Shock, horror, your email campaign has just fallen way below the 16.92% industry average. What went wrong?
There are few things more important than a good call to action (“CTA”) in the world of marketing. Even the best setup or message can be nullified by a passive call to action, causing you to come up short on even the most well-crafted marketing campaign.
Marketers are always looking for new ways to improve the effectiveness of their eCommerce emails. They experiment with different types of emails, different verbiage, new CTAs, various pictures, email send times and more. Crafting the most effective email marketing campaign is an always-evolving, rarely-perfect science.
There’s no doubting the power of Remarkety’s ability to help you segment your customers into marketable groups! Being able to quickly target every shopper who placed an order in the last 30 days or those with average order totals over $X is an incredible tool to ensure you’re marketing smartly. But, like any source of supreme power, it’s important to understand where your limits are and how to best manage your capabilities.
The engine under the hood of your car is a modern marvel that wouldn’t be possible without all of its individual components. Pistons, fuel injectors, timing belts, camshafts and a myriad of other essential pieces truly make an engine the sum of its parts. When everything is working together, all you need to do is press a pedal and watch your speedometer rise!
Marketing can be a tricky prospect for an eCommerce vape shop. Google AdWords actively blocks vaping and vape-related terms (classified as tobacco products), social media marketing tends to do the same, and general PPC ads through other banner ad services tend to come with staggering costs and very little return on investment.
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The explosion of the vape industry is prolific. Thousands of eLiquid producers are vying for shares of a demographic that just keeps growing as people put down their cigarettes and pick up an eCigarette. Unfortunately, this means that the cost per acquisition for each new customer to your eCommerce vape shop is only going up. Read More
2017 is the time for new beginnings. Our customers requested a slicker, more comprehensive dashboard; you asked, we listened and we delivered. Today we are thrilled and excited to introduce you to the all new Remarkety dashboard.
Targeting in your eCommerce store has many different types of customers that can be grouped together based on their shopping habits and traits. Depending on their characteristics, one group of shoppers might be better to target than another when it comes to the various marketing messages.
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