So you want to learn how to write a marketing email. You probably also want this marketing email to be effective, right?Of course you do, but what do you mean by effective?
Effective is such a broad word, so let’s define it a little better. Read More
Thought you knew everything there is to know about how to use Remarkety to send your eCommerce emails? You are in for a surprise.
We’ve added six new (and simple!) features that will make your life with email marketing easier. And more fun, too! Read More
Email marketing is one of the most powerful tools an eCommerce business can use to generate revenue, build customer loyalty and increase purchase frequency. If your eCommerce shop’s email marketing campaigns are firing on all cylinders, they are leaving your customers wanting more. Remember the Lay advertisements?
If your email campaigns were a Lays potato chip, would they want more than one? If so, let’s consider this the “Lay Effect,” but for most customers, the answer is probably no. This could be due to a few things like emailing for the sake of email. We’ve talked about why that isn’t good here and here. Read More
We’ve touted coupons and other incentives as a great way to grow sales here and here. Coupons are extremely effective at coercing customers to finish checking out after abandoning their cart, pushing them to place new orders and winning them back after a period of no purchase.
Thing is, not all brands believe in coupons or discounts because they’re not trying to give away the farm. At first you might be thinking, who doesn’t believe in coupons or discounting products? (See JC Penny) And what does giving away the farm even mean?
Last year we asked you how we could make Remarkety better and you said newsletters. You’re welcome. Then a couple of months ago, you wanted ‘how to’ email marketing videos. 
You wanted to know the best types of conditions and segmentations for different types of email campaigns. You wanted to know how to be email marketing experts.
And you know what? We thought this was a pretty darn good idea. Read More
Remarkety is happy to announce an integration with MailChimp. This new integration means new subscribers to your MailChimp newsletter lists or unsubscribes are reflected in Remarkety and vice versa.
More articles you might like…
–3 marketing strategies to increase purchase frequency
–The difference between email marketing vs. email Remarketing
–4 automated email campaigns you should be running
If you’re not already running an inactive customer email campaign, let’s talk because you’re missing out on some serious sales. Hear me out, “eCommerce stores using Remarkety to send inactive customer email campaigns have up to a 15% purchase rate“.
These emails are designed to bring customers back to your website after a certain period of inactivity or no purchases. Without these emails, you’re missing out on a big chunk of potential sales because a 15% purchase rate is nothing to sneeze at.
And just to clarify, we define purchase rate as the number of people who placed an order after receiving an email. Considering how many inactive customers you have, that 15% purchase rate sounds pretty sweet, no?
Email marketing is responsible for 16% of all online sales during the Holiday Season – which happens to be just around the corner. “Black Friday”, “Cyber Monday”, and all the way through the end of December marks a time when shoppers are crazily searching the internet, glued to their inboxes trying to find the perfect gift or deal for their loved ones.
There are only 26 short days between “Black Friday” and Christmas morning, meaning shoppers have a lot of shopping to do in a little amount of time. Shoppers spend billions annually – on presents, food and even holiday decorations trying to bring the holiday spirit into their homes, and make the days leading up to their Holiday just as joyous as the day itself. Read More
Remarkety offers automated and ready-to-use email remarketing campaigns that are based on your store’s data. Use them as-is, customize them or create your own.
Remarkety also uses accumulated marketing knowledge and best practices from thousands of online retailers. In other words, Remarkety will compare your store to similar stores to help you create high performing email campaigns that grow sales. More about that here.
Now, let’s get to the strategies since that’s why you’re reading this article. With Remarkety, there are a TON of email marketing campaigns you can run.
Let’s just cover the basics. There are four email remarketing campaigns you store should run immediately after signing up for Remarkety that will put your marketing automation into overdrive.
One of the most successful email remarketing tactics is sending thank you emails following a purchase. These emails are usually sent with a day or two after the order was completed to thank the customer for the business and to make sure that the experience was satisfactory.
Aside from thanking the customer and providing this basic information, retailers can use these emails as email remarketing opportunities to get these customers back to their stores, increase repeat sales, promote certain products, and more. Read More
