Ecommerce retailers and marketers account for more than half of the emails that fill consumer inboxes. While driving sales is the end-goal, just getting customers to open an email can be a challenge.
To increase profitability, boost brand loyalty, and grow your customer-base from email marketing, Remarkety has assembled a few suggestions that have proven to be successful for ecommerce email communications to consumers. Read More
It’s all about getting new customers, right? Wrong!
We’re not telling you that you shouldn’t expand your buyer base, we’re just reminding you that there’s a whole population of consumers that you may be forgetting about. And it’s time to show your former customer base some love with the “win-back” campaign.
You’re probably already recovering abandoned carts and now with Remarkety, you can recover abandoned browsers (browse abandonment). That means, you can turn 95% of your window shoppers into buyers and increase revenue through highly targeted email messages.
This is a critical component of any eCommerce website. Browse abandonment campaigns help to drive more sales and communicate with shoppers when they start their top funnel customer journey. Read More
Regardless of what type of eCommerce business you might be involved with, email marketing strategy WILL play a crucial role in your profit margin. Whether you sell products to millennials or baby boomers, there will always be a need to reach out to your existing and potential new customers in an efficient way to convince them to buy what you have and to remain engaged with your brand.
Want to learn how to utilize your data to build the ultimate email strategy? Then read on…
Do you know your APIs’ from your Customer Life Time Value? Confused by Click Rates? I’ve got good news, you’re not alone. Email marketing with its trendy terminology has been dazzling and confusing Business owners, for decades.
To help combat terminology uncertainties, Remarkety has created a comprehensive list of Email Marketing terms, catered to the eCommerce business user. The glossary is multi-functional and serves to build your marketing knowledge and drive your business to the next level.
Are you ready to expand your vocational vocabulary and prove that you are a marketing wizard? Read on…
MailChimp is one of the most popular email marketing platforms and we are often asked, what’s the difference between Remarkety and MailChimp. Although MC and Remarkety are both marketing services, their capabilities are very different.
Remarkety is designed from ground up exclusively for eCommerce, while MC is a more generic email marketing platform. As a rule of thumb, if you run an eCommerce business, go with Remarkety, if you just need to send newsletters and some welcome emails, go with MailChimp. Who should choose Remarkety? Businesses wishing to maximize revenue and send targeted, personalized and automated emails based on shopping behavior and eCommerce data. MailChimp is a more general service designed for any type of business wishing to send newsletters and basic automation. Moreover, MailChimp is a bulk newsletter platform for sending scheduled newsletters and manage mailing lists. Both are important marketing techniques for small and medium businesses, but each serve different purposes. Read More
eCommerce consumers come and go, its just the nature of the business, or is it? With eCommerce tools such as Remarkety, you can now hold on to your consumers for longer with enticing automated and personalized emails.
The key to your success? Dynamic product recommendations. Want to learn how you can increase your customer lifetime value in just one simple step? Then read on…
The abandoned cart email is one issue that is still painful for all eCommerce marketers, large and small. The problem is simple, you already have a shopper on your website, they are interested in a specific product (high purchase intent) which they add to the shopping cart and then – Poof! They disappear without making a purchase.
Sounds familiar right? Any online marketer knows that the Customer Acquisition Cost (CAC) is one of the metrics that determines your company’s fate. The second most important metric that actually balances the CAC is the Customer Lifetime Value (CLTV). Since your goal is to keep a positive ROI, you must do everything in your power to track these potential shoppers and get them back. In order to maximize results and optimize conversion rates, you need to first understand why these potential shoppers abandoned their cart. Let’s analyze it and learn more.
Here at Remarkety, we believe in taking eCommerce marketing to the next level. Our team has really honed in on what features would be useful to an e-commerce store and built them with you in mind. Time to welcome email marketing ‘Next Generation’ tools.
Today we are going to show you how to take your email personalization to the next level; because putting your customer’s first name in the subject of the email is not longer enough.
Are you ready? Next Generation Email Personalization is here.
Thank you for joining us for the second part of our Abandoned cart email story.
With up to 80% of all carts being left at the last minute eCommerce merchants are crying out for help to capture all that lost revenue. Thankfully Remarkety understands this problem and has created the ultimate cart abandonment tool to help combat the losses.
In the previous chapter we discussed the phenomenon of the abandoned cart and tips to reduce abandonment rates. In today’s chapter, we will be discussing the importance of email capture and showing your some rocking cart abandonment email examples. Are you ready? Here we go…
