Presidents’ Day is a federal holiday that evolved from the annual celebration of Washington’s birthday on February 22. As Americans prefer their holidays on Mondays to extend the weekend, the designated day that has grown to include all presidents is on the third Monday in February.
It always is a day off for a large percentage of the American population. All schools and banks are closed, so a lot of people have extra time to shop on that extended weekend break. Read More
With more people using their smartphones for more functions than ever before, 2021 is the time to launch a mobile communication strategy with SMS and MMS.
You want to be able to market your eCommerce business by contacting customers and leads through SMS, but you also have to make sure you’re doing it by the book.
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Even if your product line contains nothing normally associated with traditional romantic gifts, you don’t have to sit out Valentine’s Day. The evolution of the holiday has opened new markets, and that means more marketing opportunities.
The next best thing to a crystal ball: here are the data-based predictions that you can apply to your marketing plans now.
Maintaining customer loyalty is essential to growing your business because retention yields far greater ROI than acquisition. Marketing automation makes it easy to reward your loyal customers and keep them coming back.
The right recommendations increase sales. Make sure they’re on target with Artificial Intelligence (AI) and Machine Learning (ML).
It may seem hard to believe, but according to Wikipedia, email is almost 50 years old. Compared to the meteoric rise of TikTok or even the emergence of augmented and virtual reality because of COVID, email is a dinosaur.
And yet it’s as relevant as ever.
Segmentation defines the key data points needed to tailor your messaging to make it relevant to your customers. That makes it a prerequisite for a successful email and SMS campaign.
The key to growth is scaling up your marketing. The challenge is pulling it off with limited resources.
Marketing automation reduces the need for manual processes, which saves time that can be used for other aspects of your business. Devoting valuable time to sending emails and SMS messaging means you taking it away from other marketing activities like nurturing leads.
