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Email Marketing

Dec 18 2014
Love5

2014 in Review – 5 Pieces of Advice from eCommerce Owners

By Email Marketing, News

According to Businessweek.com, nearly 60% of stores have an eCommerce component to their business and this number will only rise in 2015. The eCommerce space is not only crowded with a bunch of online shops, but a seemingly endless number of services or tools that can grow sales, improve customer satisfaction, save time, etc.

Advice from eCommerce Owners
We wanted to know what really worked in 2014, so we spoke to Remarkety customers Charles Fitzgerald of The Kewl Shop, Nicole Panzica and Josh Rehr ofEcommerce Partners, Sarath B Sribhasyam of Purna Organics , and John Pagan of Ales by Mail LTD. We discovered there were five main reasons these companies were so successful. Read More

Dec 08 2014
Love6

3 tools used by every smart eCommerce business

By eCommerce Case Studies, Email Marketing

Starting an ecommerce business is tough, but running a successful, long-lasting one is even tougher. The marketplace is flooded, both with small competitors and also the big dogs (Amazon, Ali Baba, Ebay, etc) who have the resources and money to spend on marketing, customer acquisition and website testing on a daily basis.

blog post image of small business owner

This can make it feel impossible for a small business to compete. In this short article I will talk about what separates the winners from the “less successful” online businesses and what you should do to in order to be on the winning side. Read More

Nov 18 2014
Love5

5 Tips to Improve Email Marketing During the Holidays

By Email Marketing, How To Guides

Email marketing is responsible for 16% of all online sales during the Holiday Season – which happens to be just around the corner. “Black Friday”, “Cyber Monday”, and all the way through the end of December marks a time when shoppers are crazily searching the internet, glued to their inboxes trying to find the perfect gift or deal for their loved ones.

Shopping Dog With Hat and Gloves

There are only 26 short days between “Black Friday” and Christmas morning, meaning shoppers have a lot of shopping to do in a little amount of time. Shoppers spend billions annually – on presents, food and even holiday decorations trying to bring the holiday spirit into their homes, and make the days leading up to their Holiday just as joyous as the day itself. Read More

May 19 2014
Love5

Marketing Automation Email Strategies

By Email Marketing, How To Guides

Remarkety offers automated and ready-to-use email remarketing campaigns that are based on your store’s data. Use them as-is, customize them or create your own.

the best email marketing campaigns for ecommerce

Remarkety also uses accumulated marketing knowledge and best practices from thousands of online retailers. In other words, Remarkety will compare your store to similar stores to help you create high performing email campaigns that grow sales. More about that here.

Now, let’s get to the strategies since that’s why you’re reading this article. With Remarkety, there are a TON of email marketing campaigns you can run.

Let’s just cover the basics. There are four email remarketing campaigns you store should run immediately after signing up for Remarkety that will put your marketing automation into overdrive.

  1. Win Back Inactive Customers
  2. Reward Programs
  3. Ask for Product Reviews
  4. Recover Abandoned Carts

Read More

Apr 24 2014
Love2

Email remarketing for WooCommerce by Remarkety

By Email Marketing, News

We are thrilled to announce that Remarkety is now available to WooCommerce stores as a “WooCommerce Extension.” WooCommerce retailers can leverage their store’s data to find repeat sales opportunities automatically.

  WooCommerce + Remarkety

To sign up for free and get the WooCommerce extension – click here.

Increase sales from customers and prospects

Remarkety lets WooCommerce users increase sales from customers and prospects by sending automated emails based on customers’ behavior and purchase history. With Remarkety retailers can automatically win back inactive customers, recover abandoned carts, turn members into customers, increase repeated sales,incentivize clients with reward programs, and so much more. And the best part is that it’s virtually effortless – all they have to do is define campaign strategies, based on Remarkery’s recommendations, and Remarkety  takes care of the rest, automatically. Read More

Apr 10 2014
Love5

5 ways to use “Thank you” emails to increase your sales

By Email Marketing, How To Guides

One of the most successful email remarketing tactics is sending thank you emails following a purchase. These emails are usually sent with a day or two after the order was completed to thank the customer for the business and to make sure that the experience was satisfactory.

2e1ax_rt_chapelco_entry_Thankyou-Remarkety-1

Aside from thanking the customer and providing this basic information, retailers can use these emails as email remarketing opportunities to get these customers back to their stores, increase repeat sales, promote certain products, and more.  Read More

Mar 16 2014
Love3

Don’t treat all your customers the same – how to provide preferential treatment to top customers

By Email Marketing, How To Guides

Ecommerce merchants try their best to offer the best shopping experience to all their customers. After all, getting them to register or purchase a product may have cost them a significant amount of money. So, they want to make sure each and every customer receives the best treatment and is incentivized to purchase more.

2e1ax_rt_chapelco_entry_Remarkety-prefered-clients

However, not all customers are the same. Some will make small purchases for a variety of reasons – maybe because they have limited budgets, they are afraid to make large purchases on the web, or they just don’t need more things to buy. While there are other customers that make big purchases or a lot of small ones (which accumulate to a large amount). Do you think both types of customers should be treated in the same manner? Read More

Feb 27 2014
Love4

Wait! don’t say goodbye to your inactive customers – one in every ten customers will come back

By Email Marketing, How To Guides

What if I told you that one in every ten customers that you were sure that were lost will come back and make another purchase if you simply send them an email? Well, that’s the statistics we found in our data of over one thousands eCommerce stores and millions of shoppers.

inactive customer data

As you can see, merchants who have launched “inactive customers” campaigns were able to bring back almost 10% of customers that have not purchased for a very long time (more than 60 days). Read More

Feb 13 2014
Love1

How the Remarkety recommendation engine works

By Email Marketing

Remarkety is more than just an eCommerce email marketing automation platform. We have tools built into the platform that make it like having a consultant at your side.  For example, we constantly analyze your data and suggest what to do next. We call it Remarkety’s email marketing recommendation engine.

email_marketing_engine

New customers are usually curious how the recommendation engine actually works so here’s an in-depth perspective of our recommendation engine. Basically the recommendation engine has two purposes – to suggest new campaign types and to optimize existing campaigns.

 New campaign suggestions

By analyzing your data, the recommendation engine tries to find opportunities that are relevant to your online store. For example, if you are a relatively new store the engine will recognize that your data is not suitable for an “inactive customers” campaign, and will not suggest such campaign. But if you already have many inactive customers in your data, the engine may suggest launching a new “inactive customers” campaign, based a prioritization algorithm that considers the likelihood of success based on statistics gathered from thousands of other stores. Read More

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