Email is one of the most effective direct channels of communication with your customers. Unfortunately, it also has the downfall of being completely invalidated if your recipients never open the message! This makes the point of the “open rate” the single most critical moment in any eCommerce email campaign.
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Driving Traffic to your Website and Increasing Subscriber Lists
There are certain things you want visitors to accomplish when they visit your eCommerce website. The big goal is obviously to create a new customer, but it’s far from the only objective. In fact, you can think of every customer visit as a report card with several key goals—the more you’re able to check off, the better job your website is doing when it comes to measuring success. Read More
To coupon or not to coupon. That’s the question every eCommerce manager faces, and it always seems like a simple solution to generating conversions: should you offer customers a coupon code or not?
More often than not, store owners and managers will say “yes” and offer customers a discount when they’re trying to push sales. And while it’s almost guaranteed that this will boost conversions, it’s important to understand the ramifications of resorting to a coupon code. Read More
There’s no disputing that the holiday season and Cyber Monday weekend are prime times for eCommerce sales and promotions. Unfortunately, many marketers take this prospect for granted, assuming that if they simply mark down items and send a few emails, that the clicks and sales will come rolling in. To see real results, you’ll have to put in real effort, and that starts by coordinating your Cyber Monday campaigns and emails. Read More
Thanksgiving, Black Friday and Cyber Monday A.KA. “Cyber Weekend” herald a deluge of marketing emails each year. With so many emails flying around in cyberspace and beginning to pile up in customer inboxes, it’s important to create messaging that’s going to stand apart from your competition.
Here are a few ways to draw the attention of your customers with a can’t-miss marketing email, and how Remarkety can help give you the edge when it comes to generating opens and clicks that count: Read More
In email marketing, no matter what you’re doing, the most important first question to ask yourself is why you’re doing it. Having a goal, objective or refined sense of purpose means focusing your efforts in a way that yields results—instead of casting a net in any general direction.
Kicking your holiday marketing into high gear on Thanksgiving Day is a great way to optimize your efforts for the next month. In fact, there’s no more optimal time to start kicking out email campaigns and dropping teaser banners on your website! Take a look at 3 reasons Thanksgiving Day is the prime window for holiday marketing to begin:
As online merchants we’re constantly looking for ways to improve the user experience and push the good ol’ conversion gauge up. One of the best ways to get that done is by improving your eCommerce email marketing user experience. So I must ask, how many emails are you sending out to your customers each week? 1? 5? 50? Does it matter?
For eCommerce store owners and managers, what matters isn’t how many emails are going out the door each week, it’s how many customers are coming in. Quantity is not inclusive of conversions—it’s the quality, consistency, CTA and creativeness of emails that will yield positive revenue streams.
Unsubscribes are the worst possible outcome from an email campaign. Each opt-out dwindles your audience lower and lower, doubling your work on the customer acquisition front—now, not only do you have to keep bringing in new customers, you have to replace the ones you’ve lost as well. Needless to say, keeping unsubscribe numbers at a minimum is imperative.
Unfortunately, you can’t please everyone. It’s important to realize that while unsubscribes are a bad thing, they’re also inevitable. All you can work to do is minimize them. To that end, there are a number of things that can be done to keep them low with each successive email blast you send. Read More
Frequent and consistent email marketing is the quickest, most direct way to reach your audience and they can be purposed for infinite reactions. Emails are a staple for businesses big and small, largest among them eCommerce websites.
But an email is not a standard of marketing: it’s merely a medium. All emails are not created equal. To the point, sending general newsletters to eCommerce customers as a way to drive sales isn’t as effective as communicating through an eCommerce email marketing platform.
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