Targeting in your eCommerce store has many different types of customers that can be grouped together based on their shopping habits and traits. Depending on their characteristics, one group of shoppers might be better to target than another when it comes to the various marketing messages.
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After the holiday season is over, your list of email subscribers should be booming. From Thanksgiving to Black Friday, Cyber Monday to Christmas and beyond to the upcoming New Year’s Eve, customers have every reason to add their names to your marketing list, with the expectation of getting worthwhile emails about sales, products and promotions.
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It’s not hard to tell the difference between great newsletters or marketing emails and a poorly designed one. Great emails have all of the same traits: a personal tone, convenient calls to action, a message that’s on-point and, of course, a design that’s appealing to the reader.
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Clicks are a phenomenal benchmark when it comes to measuring the effectiveness of your email. Sure, it’s easy to look at opens as a data point for how many people see your message, however, clicks are a true indicator of just how effective that message was in getting people to act. You could say that email click rates data is a direct representation of your call to action.
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It’s no secret that the peak traffic time of the year for eCommerce is the holiday season—people would rather shop for deals online than camp outside of stores! 
But while it’s widely known that an influx of traffic is likely to occur between November and January, many eCommerce sites don’t adequately prepare themselves for the deluge of customers. As a result, they end up missing highly prospective sales that could further boost already high trends. Read More
Outside of driving traffic to your site as a main focus for the eCommerce manager, there are certain things you want visitors to accomplish once they visit your eCommerce site.
There’s no overstating the importance of an effective email marketing presence for your fashion eCommerce store. But, just because you’re sending regular emails to your faithful customers doesn’t mean they’re always hitting the mark.
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Apparel and fashion eCommerce is prolific, to say the least. In 2015 alone, apparel, footwear and fashion accessories accounted for roughly ~$59B in eCommerce revenue! It’s safe to say that people prefer the convenience of shopping for apparel online.
A woodsman was once asked, “what would you do if you had just five minutes to chop down a tree?” He answered, “I would spend the first two and a half minutes sharpening my axe.”
The above quote sheds a lot of light on the importance of planning and how it can affect the degree of work you ultimately put into a job. This concept is also extremely applicable to email marketing: you can blast out emails to a huge subscriber group, or put in the work to target your customers for a smarter approach. Read More
Cart abandonment represent the possibility of what could’ve been if a customer hadn’t halted right before checkout. People leave their carts for many reasons, but no matter why they stepped away from them, the fact remains the same: there’s a potential conversion just waiting to be made. If you’re successful in cart abandonment recovery and in getting a customer to come back to checkout, you’ve effectively recovered sales that might never have occurred!
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