If I was given just $1 every time I heard a retailer complain about their cart abandonments I’d be very rich, but what I want you to know is, you are not alone. 
Spam filters are every email marketer’s nightmare and must be avoided at all costs. Emails that are sent to spam never get the opportunity to be read. There are several tips and tricks that you can integrate into your email campaign to help you avoid triggering the spam filter but let us firstly understand what a spam filter is and how it works.
Generating qualified leads and getting people to sign up to your website is a feat that must be celebrated but now you need to keep these customers active. eCommerce vendors often forget to nurture their customers after sales, this leads to a huge backlog of inactive customers dangling around on your database. Time to re-engage inactive customers effectively.
The whole idea of sending personalized emails to each and every one of your customers sounds time-consuming, this is why automated emails are about to become your best friend. Simply, set it and forget it.
Email marketing is a low-cost, yet hugely successfully revenue-generator, marketing tool that delivers a high ROI for eCommerce businesses. Research has proven the more marketers can track, analyze and personalize, the more effective this tool becomes. Email has been reported as being the most popular and powerful communication tool amongst eCommerce businesses due to its ability to get the right message to the right consumer and the right moment in time. Of course, email marketing is only possible if you capture consumers’ email details.
Design is subjective—you might like something your peers find off-putting, and vice versa. In this way, it can be hard to nail down a universal standard for what’s appealing when designing marketing collateral. Read More
Let’s talk about livening up your eCommerce emails. If all you know about your customers is their name then let’s be honest, your email will be nothing more than a boring sales pitch. Collecting static information about your consumers, such as their name, address and email address really doesn’t give you (all) the information required to send a kick-butt email.
Segmentation of your audience will not only improve your overall revenue through direct sales, but it will more importantly improve your email reputation and your customer relations.
Every so often in marketing, a new trend creeps up that no one is really certain about such as Emojis. For some, jumping on the trend yields great results; for others, not so much. Blogs and articles start to appear for both sides of the argument and, before you know it, the trend has passed! It’s companies that are able to ride these types of short-term waves (before they pass) that have success.
Email marketing is an ongoing task. It’s not uncommon to find a person in the marketing department who wears several different hats or crowns and one of them being “king or queen of all things email marketing.” Everybody needs a little help here and there, so, in order to help you focus on your tasks and streamline a few campaigns here are here are 3 easy-to-use and launch (classic) campaigns that are guaranteed to make a positive affect on your conversion rates.
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