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Email Marketing

Aug 24 2017
Love1

3 Easy Ways to Use Preference Centers to Retain Customers

By Email Marketing

I’m sure that you have heard that every aspect of email marketing is super important. But I bet you didn’t know that using Preference Centers can help you engage customers, reduce churn and most importantly, boost your sales!  

Most people only see preference centers when they are trying to unsubscribe from something right? What businesses don’t realize is that this stage is not goodbye forever. If used correctly it’s the perfect time to grab the customer’s attention with some unique content and to learn more about them.

If you want to find out the secret 3 ways to use preference centers to retain customers, then read on.

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Aug 14 2017
Love1

5 Easy Ways to Upgrade Your Post-Purchase Emails

By Email Marketing, How To Guides

When we talk about email strategies we often think of the kinds of emails that the customer need to be opted in for. You know, the weekly updates we send out, the sales emails, the product recommendations, but many fail to engage customers post-purchase. Big mistake. 

This week we wanted to focus on a specific type of email that is very important to any eCommerce business and is very often forgotten about. And that is post-purchase emails.

Post-Purchase email marketing campaigns

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Aug 10 2017
Love2

Combine Your Chatbot and Email Marketing Strategy for eCommerce Success

By Email Marketing

Almost every article about Chatbot technology heralds the end of email marketing. Why is that? AI experts are convinced that communicating to your customer through chat is a better way to go than email, and that email is dead.

But marketers are smarter than that. We know that new technology has a ton of value, but email is far from extinct. In fact, combining these two marketing and communication channels prove powerful. They together will boost sales and increase conversions. In this article we are going to discuss Chatbots, their eCommerce value and finally how can they be integrated into your email marketing strategy. 

chatbot email marketing

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Jul 26 2017
Love1

The Methodology of Inactive Customers – eCommerce Email Marketing

By Email Marketing, How To Guides

Oh the joys of eCommerce. You fight to gain your new consumers, get them to your website only to lose them after purchase or two. We all hate inactive customers. Wouldn’t it be nice to be able to reduce your customer churn and build a bank of loyal customers that stick with your brand?

Have your customers broken up with you? How are your efforts at winning them back going? Is it even possible to win back inactive customers? If you are asking yourself any of these questions then you need to read on. Understanding the methodology of inactive customers will help you put together a killer eCommerce email marketing campaign. 

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Jul 13 2017
Love3

Increase Conversions Using Dynamic Data-Driven Product Recommendations

By Email Marketing, How To Guides, Uncategorized

Product recommendations are a critical element in almost any  email marketing campaign, and has been a core feature in Remarkety since our launch in 2012. As an industry leader in email marketing, the Remarkety team has continuously updated all features along with technological advances.

In this article, we are going to dive into the world of product recommendations in email marketing and how you can utilize this powerful tool to increase your overall sales, conversion rates and revenue. What’s more, we are going to show you how Remarkety has taken product recommendations to the next level.

product recommendation in emails to increase sales

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Jul 10 2017
Love2
ecommerce-email-marketing-segmentation

3 Secret Strategies to Hack Email Segmentation

By eCommerce Trends, Email Marketing, How To Guides
You have a big email list, full of excited subscribers, and you send them great content every week, but see a very low conversion rate… What do you do? How come no one is buying your product? Let me tell you a secret, its because you are not using email segmentation!

Even though your email list is big, it is not efficient. You are emailing everyone on the list without caring for their age, geography, interests, or purchase history. If you use a segment of your list and target specific audiences then you will be able to cater your content to that audience and vastly increase your sales.

ecommerce-email-marketing-segmentation
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Jul 06 2017
Love4

The Email Newsletter – What is the Difference Between Newsletters and Email Marketing

By Email Marketing

People are often asking me the question: what is the difference between newsletters and email marketing. Many people think that they are the same but they are mistaken. In this article I am going to explain the difference between the two, but before I get started I want to ask you; hаvе уоu bееn ‘оn thе fence’ аbоut ѕtаrtіng аn еmаіl nеwѕlеttеr? If the answer is yes, then you really need to read on and find out the 5 top reasons whу email newsletters succeed.

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