NEW YORK, Oct. 4, 2021 /PRNewswire/ — ShopTalk Fall Meetup – Remarkety, a leading eCommerce data-driven marketing platform, today announced the launch of Email Capture Booster. Unlike traditional email capture solutions, Remarkety’s solution strategically interacts with the customer at a crucial trigger point within their shopping experience, as soon as they add-to-cart. Read More
NEW YORK, Oct. 4, 2021 /PRNewswire/ — ShopTalk Fall Meetup – Remarkety, a leading eCommerce data-driven marketing platform, today announced the launch of Email Capture Booster. Unlike traditional email capture solutions, Remarkety’s solution strategically interacts with the customer at a crucial trigger point within their shopping experience, as soon as they add-to-cart. Read More
Preparation now means a better holiday season later. The lazy days of summer are exactly when you have to start planning ahead for fall and winter. Read More
Christmas in July is now the norm to plan for a holiday shopping season that kicks off in October. Think that holiday shopping is something to only consider in the fall? Think again.
Back-to-school spending for eCommerce is expected to be 53% higher in 2021 than it was in 2019. Retailers who prepare for that opportunity now will reap the reward of sales and revenue.
All marketing can increase returns, but omnichannel marketing revs it up to 250% higher purchase rates and 90% higher retention rates.
To achieve that, It’s not enough to build a great eCommerce site, set up marketing campaigns that utilize both email and SMS, and target customers with social media ads. You need to have all those components integrated through an omnichannel strategy. Read More
Independence Day is always a great occasion for marketing. But this year it’s even better.
According to the latest data on Statista, about ¾ of Americans celebrate Independence Day. Those who do celebrate spend about $76 on average, according to the NRF.
But this year’s Independence Day spending should be higher than usual. Read More
Father’s Day spending is anticipated to reach a record-breaking $20.1 billion, according to the NRF. That coupled with the fact that ¾ of Americans plan to mark the day, means there’s a huge market for eCommerce sellers to tap with a winning marketing strategy.
Father’s Day is the third Sunday of June. Sandwiched between Memorial Day and Independence Day, it does get less attention than Mother’s Day and usually garners fewer purchases for the occasion, eliminating flowers for the occasion likely plays a role.
It’s time to shop ya’ll. Christmas and New Years is peak time to reach out to your customers by email. Several factors affect the performance of your email campaigns. Here’s a quick recap of everything that matters.
This article is about best practices for building the ultimate email list for eCommerce. The average conversion rate online hovers between 2% to 4% depending on various factors like the product category, the referring channel, the platform that the user is using, and so on. What matters the most however is how targeted your user base is. Campaigns that reach an audience that is not highly targeted towards your marketing message is essentially a waste of your advertising budget.
