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Kim Cohen

Oct 12 2017
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A Guide To Conduct Competitive Analysis For Email Marketing – Guest Post

By Email Marketing

Analyzing competitor websites gives you a clear idea about the gaps that exist in your existing email marketing campaigns. It gives you the details required to optimize and enhance your email marketing performance in terms of various metrics, including; open rates and click-through-rates.

Wouldn’t it be a dream-come-true if you could get your hands on your competitors email marketing analytics? Well, it’s simply not possible. But, there are ways that we can help you conduct competitive analysis for your email marketing strategy. 

Competitive Analysis For Email Marketing

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Oct 08 2017
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Industry Targeted Email Marketing Strategies

By Email Marketing, How To Guides

Are you overwhelmed by all the different email marketing strategies out there? Are you frantically trying to subscribe to as many newsletters as you can to get ideas? The hours of time it will take to clean up your email box are just not worth it.

There has to be another strategy to get all the right tips and tricks you need to make sure you have your email all sorted out… that’s right! Read our blog!

This week, we look at how different industries use email and what strategies and general rules you can learn from them. Here we go!

email marketing strategies industries

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Oct 04 2017
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How to Create a Kickass Loyalty Program – Part 3

By Email Marketing, How To Guides

Thank you all for your feedback. I really appreciate it and am grateful to hear that you are all eagerly awaiting the final part of our ‘Create a Kickass Loyalty Program’ series.

As we have discussed in part 1 and part 2, loyalty programs are a vital part of eCommerce success. They not only encourage customers to return to your store, thus reducing your churn; they also form an important part of your growth strategy.

In the final part of our series, we are going to show you with emails you need to have as part of your loyalty program, and will show you some awesome examples of loyalty program emails that work.

Loyalty Program and ecommerce emails

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Oct 01 2017
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How to Create a Kickass Loyalty Program – Part 2

By Email Marketing, How To Guides, Uncategorized

Welcome to the next part of our guide to creating a kickass loyalty program. In the first part we discussed in detail the need for a loyalty program. These programs are designed to offer discounts or rewards to boost repeat business and build brand loyalty.

In today’s installment, we are going to discuss the viral components of a loyalty program. Time for you to get something back. Give more to your customers whilst building your customer base. Simple.

Loyalty Program

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Sep 26 2017
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How to Create a Kickass Loyalty Program – Part 1

By How To Guides

We all like to feel special, to feel like we are in on something that is private and exclusive to us only. This emotion follows us with every aspect of our lives. The best e-commerce sites are in on this. They know this human tendency for special attention is strong and are using it to their own advantage. How? In the form of a loyalty program.

Remarkety has created a three-part series that will teach you how to create a kickass loyalty program that focuses upon personal engagement. Are you ready to learn more? Then read on….

Loyalty Program

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Sep 18 2017
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3 Emails Every Fashion eCommerce Store Needs

By Email Marketing, Uncategorized

With all these new eCommerce marketing gimmicks coming out all the time it’s easy to get lost with what you should be doing, especially if you are a fashion business. I can tell you one thing; many companies are focusing on gimmicks and are forgetting the basics. Time for you to get your foundations sturdy before you start playing around with the new tools on the block.

Email marketing remains the most successful eCommerce marketing tool around. With it’s high ROI and easy to automate options, email marketing should be part of every fashion eCommerce store’s marketing strategy. Want to know more about email automation and find our the 3 emails every fashion eCommerce store needs? Read on

3 Emails Every Fashion eCommerce Store Needs

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Sep 14 2017
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3 Simple Steps to Build Brand Loyalty

By Email Marketing, How To Guides

Brand loyalty is a tricky thing. Most companies think that all you need is a good product or service and you are golden! The world is your oyster! Wrong!

Ok, maybe that was the mindset 50 years ago. Fast forward to the present and you will see that loyalty isn’t as easy to obtain as it once was. The problem? The internet has increased competition and the consumer is price savvier than ever. So, as an eCommerce business what can do you do to build and preserve your brand loyalty?

Follow us for the answers…

3 Easy Ways to Build Brand Loyalty
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Sep 11 2017
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5 Ways to Use Email to Fight Price Comparison Websites

By How To Guides

One of the most common issues eCommerce merchants face is cart abandonment and the main culprit that causes these issues; price comparison websites.

Have you ever had a customer that added a product to cart but then disappeared? You aren’t alone. Best bets are they disappeared to compare your product with other companies. Comparison shopping is a big problem in the e-commerce world and this is where Remarkety steps in.

price comparison website
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Sep 07 2017
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3 Types of Automatic Emails that Every Business Needs

By Email Marketing, How To Guides

If you know anything about email marketing you know that to craft a single email takes a long time, especially if you are trying to write a masterpiece!

It’s true, emails need to be precise and present all the information that you need to convey to the customer. Of course, creating personalized emails is time consuming, so how do you find the time to do it? How do you make sure that every customer gets all the information they need? Simple. You automate the process!

If you want to find out the three types of automatic emails that every business needs, then you had better read on.

Automatic Emails

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Sep 04 2017
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Ultimate Customer Retention Strategy for eCommerce

By How To Guides

Acquiring new customers is ultimately more costly than retaining existing customers and this is why you need to focus on creating an ultimate customer retention strategy.

Technological advances have led to increased competition online for user’s attention; from competitor websites, to comparison websites and booming social media channels. More and more companies are not only unable to grow existing customer base, but are also fighting to keep the customers they have.

If you are looking into ways to retain your existing customer base, then look no further. Included in today’s post is the Ultimate Customer Retention Strategy for eCommerce.

Ultimate Customer Retention Strategy for eCommerce

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