Last year, eCommerce sales pulled in $9 billion on Cyber Monday. That’s an impressive amount for just a single day and showcases the potential for brands to increase their revenue during the holidays. What’s even more interesting is that Black Friday is no longer the single best sales day during the holiday season. Now, the holiday season is all about shopping that occurs between Thanksgiving and the New Year.
With the deafening buzz around the holiday season, it can sometimes be hard to remember that there are three other seasons. While the Black Friday and Christmas rush can be big money-makers, the others deserve some recognition too. The NRF estimates that Americans will spend $21.6B on Easter-related purchases like gifts, candy, greeting cards, and decor. So with spring just about upon us, how can you reinvigorate your marketing strategy and refresh your offerings? Here are some ideas to get you started: Read More
It may seem hard to believe, but according to Wikipedia, email is almost 50 years old. Compared to the meteoric rise of TikTok or even the emergence of augmented and virtual reality because of COVID, email is a dinosaur.
And yet it’s as relevant as ever.
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