International Women’s Day is celebrated around the world on March 8. The foundational event for the day was a 1908 march in New York to raise awareness for demands for better working conditions and voting rights for women. Many brands make a point of addressing International Women’s Day to celebrate the accomplishments of women in general or the women at the company in particular. There are many ways to effectively engage and convert customers when evoking the celebration of women in March.
2020 was certainly a year of upheaval. For eCommerce businesses, it opened up new opportunities with consumer spending online shopping reaching $860 billion! Going forward, eCommerce businesses can continue to thrive by being aware of and responsive to the new normal for retail. Read More
February 20th is the day designated to recognize our closest companions that offer unconditional love and loyalty. It’s National Love Your Pet Day.
That means February is a great time to use pet-themed eCommerce marketing. This year it’s even more important, as the number of pet adopters has soared over the past year, and they are increasingly ordering what they need online. Read More
Presidents’ Day is a federal holiday that evolved from the annual celebration of Washington’s birthday on February 22. As Americans prefer their holidays on Mondays to extend the weekend, the designated day that has grown to include all presidents is on the third Monday in February.
It always is a day off for a large percentage of the American population. All schools and banks are closed, so a lot of people have extra time to shop on that extended weekend break. Read More
With more people using their smartphones for more functions than ever before, 2021 is the time to launch a mobile communication strategy with SMS and MMS.
You want to be able to market your eCommerce business by contacting customers and leads through SMS, but you also have to make sure you’re doing it by the book.
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Even if your product line contains nothing normally associated with traditional romantic gifts, you don’t have to sit out Valentine’s Day. The evolution of the holiday has opened new markets, and that means more marketing opportunities.
The next best thing to a crystal ball: here are the data-based predictions that you can apply to your marketing plans now.
Maintaining customer loyalty is essential to growing your business because retention yields far greater ROI than acquisition. Marketing automation makes it easy to reward your loyal customers and keep them coming back.
The right recommendations increase sales. Make sure they’re on target with Artificial Intelligence (AI) and Machine Learning (ML).
